How Do You Approach PPC Projects?
Just like our SEO service, we start by learning about your business and work together to develop a preliminary list of search terms people might use to find you. We also discuss your budget and set a cost per lead target. Next, we use online tools to develop a more comprehensive list of related keyword phrases. Finally, we set up your PPC accounts (or get added as an administrator to your existing accounts), configure them, set up appropriate Campaigns and AdGroups, populate them with ads and keywords, set initial bids, and launch your PPC campaigns.
That Sounds Easy. Why Do I Need to Hire You?
It’s easy to set up PPC campaigns, but hard to get them right, and it’s easy to make costly mistakes. We’ve seen numerous clients burn through more than our setup fees in just a few days by setting bids that are inappropriately high, choosing overly broad keywords, and forgetting to set geo-targeting. Although it’s possible to do this successfully in-house, we feel that we add value by helping you avoid major mistakes during the setup phases and by providing ongoing campaign management. We strongly advise you to hire someone who knows what they are doing to help you establish Google AdWords and Microsoft AdCenter campaigns at the very least. We’re Google Partners, which means our team members have passed tests and demonstrated to Google that we understand how to manage your campaigns.