LinkedIn to… Laziness?

Social media sites are constantly prowling for new revenue streams. LinkedIn now sells job postings, for example. So, when I needed an SEM person, I plunked down a few hundred dollars to advertise on the site. I am no newbie – I’ve been using online job boards for...

One Ringy Dingy: The Pros and Cons of Google Call Extensions

Google Call Extensions add your phone numbers to your Google AdWords ads. Calls made cost the same as clicks. They increase the number of phone call conversions, and make them easier to track. Using Google Call Extensions is considered a best practice. But is it...