Is There a Five Star Doctor in the House? Inside the Health Care Rating Game

Hospitals are beginning to pay attention to ratings and reviews of their doctors on sites like Yelp. In some cases, the rankings affect compensation. Hospitals are also rated—but curiously, but not surprisingly, they get trashed more often than the doctors. But do...

2014 Goal Setting Part I: Whatever Your Road is Paved With, Take the Scenic Route

If you’re reading this, you probably share this trait with me: I’m very goal-oriented. Last year, one of my goals was to run a marathon. I trained for 22 weeks and got into the best shape of my life. I ran and finished (barely). But over the next 45 days, I proceeded...

Don’t Just Tweet: Real-Time Content as Part of Your SEO Strategy

Facebook and Twitter can help you leverage what’s going on in the news to make you stand out and create engagement. But capitalizing on the news can also be part of your SEO strategy. Creating content quickly is key. Take the weather mess here in Philadelphia earlier...