What’s the Purpose of Content?

What’s the Purpose of Content?

Content has a purpose. Your content marketing agency or advisor may suggest increased content on your website. However, many companies get stuck in the rut of creating content for content’s sake and don’t understand the true purpose of content. It’s likely that you...
Should You Be Using Facebook Ads?

Should You Be Using Facebook Ads?

Facebook advertising offers a host of benefits for your business. If you’ve been working with a PPC management agency, but haven’t been convinced on whether you should invest in Facebook advertising, here are some solid reasons to dive in. Easy targeting. Facebook...