E-Commerce Case Study
Lisi Lerch
About The Client
Women’s Fashion Accessories Company
Lisi Lerch, named after the fashion designer behind the female-owned accessories brand, creates handcrafted statement jewelry, accessories, and handbags inspired by a vintage aesthetic & southern twist. Established in 2001, Lisi Lerch has grown to be a multi-million dollar brand delighting women all across the country with its unique designs.
The Challenge
Lisi Lerch approached Results Repeat in November 2020 with the goal to increase website visits, brand awareness and online revenue. Prior to partnering with Results Repeat, the Lisi Lerch team was experiencing ongoing challenges with Facebook and ad performance and asked for assistance in this area as well.
The search engine optimization and paid advertising teams developed a custom strategy that incorporated the client’s business goals while focusing on their priority products to drive traffic and conversions.
Our Solutions
SEO Performance Strategies
- Performed product-specific keyword research
- Optimized title tags and meta descriptions on home page, category-level pages and high-priority pages
- Created keyword rich content for the category-level pages to provide additional context to search engines
- Worked with client to improve site navigation and product category structure
- Identified technical areas for improvement including URL redirects and broken links
- Identified technical areas for improvement including URL redirects and broken links
Paid Advertising Performance Strategies
- Refined targeted audience to maximize transactions
- Optimized titles and descriptions in Merchant Center (Google Shopping)
- Reorganized and managed catalog in Commerce Manager
- Developed strong retargeting audience (now their highest performing campaign)
The Results
Data-Driven Results: Q3 2020 VS. Q3 2021
20%
Increased Online Revenue
7.5%
Increased Transactions
78.7%
New Users
76.8%
Increased Impressions
56.7%
Increased Clicks
Category-Specific Results
Depending on the season or upcoming holiday, Lisi Lerch asked Results Repeat to focus on optimizing specific product categories. In the example of their custom bags, after implementing the recommended strategy, Lisi Lerch saw significant increases in revenue, impressions and site traffic.
119.5%
Increased Revenue for Products in Bag Category
Impressions for Queries Containing Bag, Purse, Tote, Clutch
That’s How We Helped Them
How Can We Help You?
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