E-COMMERCE RETAILER CASE STUDY
The Basket Lady
About The Client
E-Commerce Retailer
With a legacy spanning over 70 years in the manufacturing, importing and distributing of home décor products, The Basket Lady is a family-owned and operated business that specializes in offering handcrafted wicker baskets as decorative yet functional storage solutions. The company’s line of wicker baskets provides a wide array of everyday solutions, including covered storage, underbed storage, trunks, gathering baskets, serving trays. laundry baskets and hampers, and waste and recycling baskets.
The Challenge
After experiencing strong organic traffic and revenue growth, their website started to experience a decline in organic traffic in the fall of 2021. The primary reason was the absence of high rankings for non-branded keywords related to purchase intent. This lack of keywords related to commercial and transactional phrases was not only hampering audiences searching for wicker storage solutions but also those who were looking to convert.
Our Solutions
SEO Performance Strategies
- Conducted a comprehensive audit of the existing website content to analyze organic traffic, keyword rankings, and search result positions.
- Created a tailored SEO strategy to boost both the volume and quality of organic traffic to The Basket Lady’s website.
- Performed in-depth keyword research to draw in relevant visitors searching for wicker baskets for home decor and storage solutions
- Executed targeted keyword optimization for each individual wicker basket product and all product category pages across the site
- Revamped the site’s core SEO elements by crafting new Page Titles, Meta Descriptions, and Headings for each product and category page
- Conducted an internal link analysis and created connections between relevant keywords on informational pages and their corresponding product category listings
- Redirected broken links from discontinued products to appropriate contextual pages
- Resolved technical SEO issues and reduced image file sizes to enhance loading times and overall site speed
- Acquired citations to drive targeted audiences to the website, boosting search rankings, online visibility, and strengthening brand awareness.
- Enhanced image SEO by adding optimized Alt Text descriptions, enabling search engine crawlers to better understand the images to help improve rankings in image search and support ADA accessibility
- Developed fresh, relevant monthly blog content to offer audiences more detailed product and category information, serve as an additional channel for potential lead generation, and provide valuable analytics for reporting
The Results
Data-Driven Results: August 2023 – August 2024
4.25%
Above the Organic Revenue Generation Goal
53%
Increase in Organic User Acquisition
54%
Increase in Organic Impressions
76%
Increase in Organic Clicks
That’s How We Helped Them
How Can We Help You?
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