LIFESTYLE BRAND / RETAILER CASE STUDY
About The Client
Lifestyle Brand / Retailer
Founded by designer, fashion authority and TV personality Lisa Robertson, this popular brand provides an eclectic and unique line of apparel, handbags, shoes, jewelry, accessories, gifts and decor. Since launching in 2012, this brand has developed a devoted fan base.
Lisa Robertson has a large and loyal following. However, she and her team wanted to significantly grow her personal brand and acquire new customers through paid advertising initiatives. Although her team was investing resources in Facebook and Instagram ads, they were underperforming. Additionally, her brand had no presence via Google Ads.
Digital Advertising / PPC Strategy
- Results Repeat’s team of pay per click (PPC) professionals developed a strategy that employed an omni-channel approach to create a high rate of digital exposure to both new and existing Lisa Robertson customers.
Digital Advertising / PPC Ad Creation & Implementation
- To put this plan in action, the Results Repeat PPC team created highly engaging Facebook, Instagram and Google ads to ensure the Lisa Robertson brand’s target market could easily find its products.
- To capture the attention of Facebook and Instagram audiences, our team created ads using an array of content, including videos, photos, slideshows and carousel formats to promote products, collections and sales events.
- Through the engagement fostered from the facebook and Instagram ads, our team was able to set up highly effective retargeting ads to stay top of mind for consumers and encourage repeat business.
- Our Google ads strategy consisted of creating several distinct campaign types, including Google Shopping, Google Search and Google Display Network campaigns. Using this multi-pronged approach, our PPC team significantly increased site traffic, sales and revenue.
Data-Driven Results: June 2022 VS. January 2023
Return On Total Facebook & Instagram Ad Spend
Increase in Sales Across All Google Networks
People Saw Ads Across All Google Networks
That’s How We Helped Them
How Can We Help You?
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