Multifamily Case Study
About The Client
Rincon Partners is a real estate investment and management firm that focuses on investments in multifamily properties in the Southwestern and Southeastern US. Their management team has over 60 years of collective experience acquiring, developing, financing, managing, and selling commercial real estate across multiple asset classes.
When Rincon Partners approached us to help promote the opening of their new apartment community and attract potential residents. At the time, the biggest challenge was building awareness of their property in a highly competitive market (Maricopa County, Arizona).
By the time the new property opened in the spring of 2021, the COVID-19 quarantine presented a whole new slate of unprecedented challenges, namely “How do you attract potential renters during a lockdown?”
SEO Performance Strategies
- Performed extensive competitor and keyword research to identify the best target audiences, messages, and unique key phrases that synced with the highest search volume among renters looking to relocate to Arizona.
- Tracked user engagement to the site through goal conversion tracking. Metrics included phone clicks, email clicks, and application form submissions.
- Rephrased website content to include phrases like “remote workspace” as well as adding language addressing sanitation and safety to address audience concerns during the lockdown.
Google Business Profile (GBP) Strategies
- Created a new Google Business Profile (GBP) listing for the new property (Village Greens of Queens Creek) in May 2021.
Web Development Strategies
- Improved the website’s overall user experience (UX) to streamline the sales funnel in order to secure the most engagement and leases.
Results: Q2 2021 vs. Q3 2021
New Organic Users within first 30 days of launch in May 2021
Total Organic Goal Completions from launch in May 2021 to September 2021
Profile Interactions, 229 Leasing Office Calls, and 3,417 Website Clicks from the new GBP Listing
That’s How We Helped Them
How Can We Help You?
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