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Case Study

Pointe at Crestmont

Website Development and SEO
Z

INCREASE IN ORGANIC TRAFFIC

+2634

Pointe at Crestmont received an increase of 2,634 organic users year over year from their initial engagement with Results Repeat. We helped to increase occupancy rates for this multi-family apartment community.

INCREASE IN PHONE CALLS FROM WEBSITE OVER PREVIOUS YEAR

+495

We track the number of clicks to the phone number listed on the website through Google Analytics. This client saw an increase of 495 phone calls over the previous year.

U

REDUCED BOUNCE RATE

-20.34%

By addressing several technical issues with the site, and refining the content on the pages, users were more likely to remain engaged on the site for longer periods of time, and exiting specific pages less often. This led to an increase in contacts from site visitors.

Our Customer

Pointe at Crestmont is one out of a 21 location multi-family apartment community in a highly competitive geographic area. Located in Southeast Houston, the Pointe at Crestmont is minutes away from downtown Houston, the Houston Medical Center as well as Pearland, Pasadena, and Hobby Airport.

Challenge

Apartment communities are situated within very specific geotargeted areas. Many have their own local vernacular which is used by potential renters when searching for apartments for rent.

Solution

Understanding the local market in which an apartment community is situated is imperative when identifying strategic keywords and phrases for each location. For example, if your location is near a similarly named town, we must create more specific phrasing in order to attract the actual audience looking to rent your apartments. We begin our apartment SEO implementation by updating the title tag and meta description on each page to include a keyword related to the service featured on that page, plus a defined geographic/location reference. From there, optimizing on-page content, addressing multiple technical strategies to the backend of your site, and constant analysis of your site’s traffic, are all key components to our successful SEO strategies. As website visitors, your potential renters see photo galleries and floor plans, but the search engines see certain codes, tags, and meta data that align the “visible content” of a site to the search terms your website visitors are using to find information about your property.

“Results Repeat has extensive experience in SEO for multi-family communities that can increase site traffic improving your overall occupancy rate year over year.”

That’s How We Helped Them
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