RESIDENTIAL ELECTRICIAN CASE STUDY
About The Client
Founded in 2011, Farryn Electric is a local residential electrician looking to build a customer base in a specific geographic area. Being a family-owned and operated business means that serving their community is important to them and they take pride in maintaining a reputation of high-quality work among their clients.
Farryn Electric’s leadership team was primarily concerned about the quality of leads their website was generating. Their second cause for concern was that they were not ranking for the keyphrase “electrician” less than a mile from their main location.
While investigating their concerns, we discovered that their website did not rank in the top 5 and that their Google Business Profile was not ranking in the top 3. The bulk of their website traffic was stemming from outdated blog posts. Most of their user engagement was linked to conversions that related to electricity issues in Philadelphia – which is not the location of their target audience.
Our objective was to implement strategies that would increase Farryn Electric’s qualified leads, decrease their unqualified leads, and improve their local citation score/count.
SEO Performance Strategies
- Created instantly identifiable “Call to Action” buttons and added them to strategic places on Farryn Electric’s website. A lack of CTA buttons on the site was contributing to its overall poor conversion rates. By adding these buttons to the site, visitors were motivated to take action. This led to significant increases in “Contact Us” form submissions and phone calls.
- Addressed issues associated with Farryn Electric’s Google Business Profile. Their profile was not sufficiently optimized with a very brief business description that did not list their available services and products. In addition to these oversights, special events and offers were not being promoted on the profile. To resolve these issues, we expanded their business description with information about their various services and products, while Farryn Electric promoted approximately two special offers per month.
- Improved Farryn Electric’s Name-Address-Phone Number (NAP) score. Previous to our efforts, their local citation count was extremely low with no directory listings or online N.A.P. profiles. To boost their count/score, we began a Local Citation Building campaign which increased the local signals for their Google Business Profile and built local authority for the Farryn Electric website.
Data-Driven Results: 2020 vs. 2021
Increase In “Contact Us” Form Submissions
Increase In Phone Calls
Increase In Qualified Leads
That’s How We Helped Them
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