SKINCARE PRODUCT RETAILER CASE STUDY

Earth To Skin

Lisi Lerch Logo

About The Client

Real Estate and Proptech Service

Earth To Skin is an online retailer that specializes in all natural, cruelty-free, gluten-free, antioxidant-rich skincare products packed with such beneficial ingredients as super greens, super fruits, honey, tea, and vitamins.

The Challenge

After enjoying a healthy amount of traffic and revenue, their website’s sales and new traffic plateaued. This was largely due to a lack of non-branded keyword rankings for its various skincare products and product categories.

Our Solutions

SEO Performance Strategies

  • Developed a custom SEO strategy to increase the quantity and quality of organic traffic to the Earth To Skin site.
  • Conducted extensive non-branded keyword research to attract relevant visitors who are searching for all-natural skincare products. 
  • Performed relevant keyword targeting for each individual skincare product and all product category pages within the site.
  • Overhauled the site’s foundational SEO, including creating new Page Titles, Meta Descriptions, Headings for each product and category page. 
  • Wrote new, informative category page content and rewrote existing product descriptions using relevant keywords to target appropriate audiences. 
  • Completed an internal link analysis and creation to connect relevant keywords on informational pages with the appropriate product category listings.
  • Addressed any technical SEO errors, decreased image file sizes to improve loading time and site speed, and optimized images with alt text to improve ADA accessibility. 

The Results

Data-Driven Results: November 2022 – February 2023

232.6%

Increase in Revenue

165.7%

Increase in New Users

16,996%

Increase in Impressions

9,772%

Increase in Clicks

That’s How We Helped Them
How Can We Help You?

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