SKINCARE PRODUCT RETAILER CASE STUDY
Earth To Skin
About The Client
Skincare Products Retailer
Earth To Skin is an online retailer that specializes in all natural, cruelty-free, gluten-free, antioxidant-rich skincare products packed with such beneficial ingredients as super greens, super fruits, honey, tea, and vitamins.
After enjoying a healthy amount of traffic and revenue, their website’s sales and new traffic plateaued. This was largely due to a lack of non-branded keyword rankings for its various skincare products and product categories.
SEO Performance Strategies
- Developed a custom SEO strategy to increase the quantity and quality of organic traffic to the Earth To Skin site.
- Conducted extensive non-branded keyword research to attract relevant visitors who are searching for all-natural skincare products.
- Performed relevant keyword targeting for each individual skincare product and all product category pages within the site.
- Overhauled the site’s foundational SEO, including creating new Page Titles, Meta Descriptions, Headings for each product and category page.
- Wrote new, informative category page content and rewrote existing product descriptions using relevant keywords to target appropriate audiences.
- Completed an internal link analysis and creation to connect relevant keywords on informational pages with the appropriate product category listings.
- Addressed any technical SEO errors, decreased image file sizes to improve loading time and site speed, and optimized images with alt text to improve ADA accessibility.
Data-Driven Results: November 2022 – February 2023
Increase in Revenue
Increase in New Users
Increase in Impressions
Increase in Clicks
That’s How We Helped Them
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