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One of the most crucial elements of ad creation is understanding the people who are on the other end of your campaigns. In a perfect world, we could tailor our ads specifically to every person...
Why Invest In Digital Marketing, Part 2: PPC When it comes to investing in digital marketing, it can be overwhelming to decide where to begin and how to know if you are making the right...
Across the country, “social distancing” is a term that has become a part of our daily vocabulary, and unfortunately many businesses across the country have shut down. Those that have been able to...
Expand Your Search Campaigns & Increase Conversions Using Relevancy Are you struggling to find more ways to expand your search campaigns, orchestrate conversions, and generate positive...
Hiring an agency to help with Google Ads can seem like a waste of money, especially for companies that handle their own Google Ads campaigns. In reality, there are a number of reasons that hiring a...
The importance of ad testing in search engine marketing (SEM) is an uncontended maxim among advertisers. Unfortunately, advertising professionals offer no unanimous recommendation on the most...
Google handles at least 2 trillion search queries annually. If you use Google Ads you may be tempted to search your company to see how your ads appear to your customers, but this can actually lead...
Back in December, a big announcement was made in the paid social realm: Facebook removes ad targeting options in order to protect its users from discriminatory advertising. Over 5,000 targeting...
The new year is bringing new opportunities for paid advertisers to effectively manage a successful pay-per-click (PPC) campaign. New audience tracking tools, paid platform features, and online user...
In the internet age, the ability to search anything at any time is an incredible tool for people around the globe. People are constantly using the internet to learn more information about the...
Many companies are seeing great success and improved efficiency by changing their digital marketing strategies. One addition to an already great digital marketing strategy that maybe you haven’t...
Facebook advertising offers a host of benefits for your business. If you’ve been working with a PPC management agency, but haven’t been convinced on whether you should invest in Facebook...
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