When determining the best digital marketing strategies, it is important to understand the different benefits of SEO and SEM.
SEO vs. SEM in Digital Marketing: What’s the difference?
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How to Know You’re Hiring the Best Google Ads Agency
Hiring an agency to help with Google Ads can seem like a waste of money, especially for companies that handle their own Google Ads campaigns. In reality, there are a number of reasons that hiring a...
Knowing How to Test Your Ads is Key
The importance of ad testing in search engine marketing (SEM) is an uncontended maxim among advertisers. Unfortunately, advertising professionals offer no unanimous recommendation on the most...
Stop Googling Yourself! It Can Hurt More Than Help
Google handles at least 2 trillion search queries annually. If you use Google Ads you may be tempted to search your company to see how your ads appear to your customers, but this can actually lead...
Facebook Removes Ad Targeting Options
Back in December, a big announcement was made in the paid social realm: Facebook removes ad targeting options in order to protect its users from discriminatory advertising. Over 5,000 targeting...
Keeping PPC Campaigns Healthy
The new year is bringing new opportunities for paid advertisers to effectively manage a successful pay-per-click (PPC) campaign. New audience tracking tools, paid platform features, and online user...
SEO or SEM or Both: How to Know What Will Work for Your Business
In the internet age, the ability to search anything at any time is an incredible tool for people around the globe. People are constantly using the internet to learn more information about the...
Don’t Make These Remarketing Mistakes
Many companies are seeing great success and improved efficiency by changing their digital marketing strategies. One addition to an already great digital marketing strategy that maybe you haven’t...
Should You Be Using Facebook Ads?
Facebook advertising offers a host of benefits for your business. If you’ve been working with a PPC management agency, but haven’t been convinced on whether you should invest in Facebook...
Are You Wasting Money on PPC Advertising?
Pay-per-click advertising can be effective. It can also be very expensive if your pay-per-click advertising agency doesn’t really know what they’re doing or isn't giving your account the attention...
Summer 2018 Internet Security Changes Part III: Facebook Ads Targeting
Internet Security Updates Part III: Changes in Facebook's Ad Targeting In our three-part series about upcoming security changes, we've covered two important upcoming changes: SSL and GDPR...
Optimizing for Voice-Activated Search
In just a few years, the use of voice assistants has gone from rare to common. In 2015, 65 percent of people reported using a mobile voice assistant, like Siri, up from only 30 percent in 2013. In...
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