Pay-per-click advertising can be effective. It can also be very expensive if your pay-per-click advertising agency doesn’t really know what they’re doing or isn't giving your account the attention...
Internet Security Updates Part III: Changes in Facebook's Ad Targeting In our three-part series about upcoming security changes, we've covered two important upcoming changes: SSL and GDPR...
In just a few years, the use of voice assistants has gone from rare to common. In 2015, 65 percent of people reported using a mobile voice assistant, like Siri, up from only 30 percent in 2013. In...
You’ve got a beautiful, new website for your business, and you’ve put a paid marketing campaign in place, but when you search for keywords that you’re advertising, your business doesn’t come up....
Yes, you read that correctly: remarketing. Google AdWords remarketing is a form of online advertising that shows ads to users who have already visited your website. Remarketing can be incredibly...
There are many technical questions you can ask to make sure your perspective Google AdWords agency knows what they are doing, but these are the most important questions to ask. How are you going to...
Deciphering a user’s intent has always been one of the most difficult puzzles for search engines to solve. Now, Google is improving how advertisers and marketers get their ads in front of those that...
Setting up your own Google AdWords account is easy to do, but very easy to screw up. It reminds me of a similar mistake I made when I was a newly minted entrepreneur: I tried to manage my own...
You've set up your Google AdWords account and taken it live. Now, the company that set it up for you wants 10-15% of your monthly AdWords budget to manage it. That sounds like a lot of money, and it...
Time and time again, we hear the same story: a business owner wants to save money by doing their marketing in-house. We're a small business too, and we share this sentiment. However, while we will...
Google Call Extensions add your phone numbers to your Google AdWords ads. Calls made cost the same as clicks. They increase the number of phone call conversions, and make them easier to track. Using...
