Growth of Your Website and Brand We know designing a brand-new website or rebuilding your current one can seem overwhelming and that when it comes to website traffic growth, generating 100 visitors...
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Google Display Remarketing: An Affordable Way To Bring Users Back To Your Site
Have you ever looked at a product online and then suddenly started seeing ads for it everywhere? It’s not a coincidence, it's remarketing! This is a tool that pay per click management teams use to...
The Benefits of Using Dynamic Keyword Insertion
One of the most crucial elements of ad creation is understanding the people who are on the other end of your campaigns. In a perfect world, we could tailor our ads specifically to every person...
Why Invest In Digital Marketing, Part 2: PPC
Why Invest In Digital Marketing, Part 2: PPC When it comes to investing in digital marketing, it can be overwhelming to decide where to begin and how to know if you are making the right...
How is Covid-19 Affecting Search
Across the country, “social distancing” is a term that has become a part of our daily vocabulary, and unfortunately many businesses across the country have shut down. Those that have been able to...
4 Ways to Increase Your PPC Campaign Conversions
Expand Your Search Campaigns & Increase Conversions Using Relevancy Are you struggling to find more ways to expand your search campaigns, orchestrate conversions, and generate positive...
How to Know You’re Hiring the Best Google Ads Agency
Hiring an agency to help with Google Ads can seem like a waste of money, especially for companies that handle their own Google Ads campaigns. In reality, there are a number of reasons that hiring a...
Knowing How to Test Your Ads is Key
The importance of ad testing in search engine marketing (SEM) is an uncontended maxim among advertisers. Unfortunately, advertising professionals offer no unanimous recommendation on the most...
Stop Googling Yourself! It Can Hurt More Than Help
Google handles at least 2 trillion search queries annually. If you use Google Ads you may be tempted to search your company to see how your ads appear to your customers, but this can actually lead...
Facebook Removes Ad Targeting Options
Back in December, a big announcement was made in the paid social realm: Facebook removes ad targeting options in order to protect its users from discriminatory advertising. Over 5,000 targeting...
Keeping PPC Campaigns Healthy
The new year is bringing new opportunities for paid advertisers to effectively manage a successful pay-per-click (PPC) campaign. New audience tracking tools, paid platform features, and online user...
SEO or SEM or Both: How to Know What Will Work for Your Business
In the internet age, the ability to search anything at any time is an incredible tool for people around the globe. People are constantly using the internet to learn more information about the...
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