Back in December, a big announcement was made in the paid social realm: Facebook removes ad targeting options in order to protect its users from discriminatory advertising. Over 5,000 targeting...
PPC Advertising
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Keeping PPC Campaigns Healthy
The new year is bringing new opportunities for paid advertisers to effectively manage a successful pay-per-click (PPC) campaign. New audience tracking tools, paid platform features, and online user...
SEO or SEM or Both: How to Know What Will Work for Your Business
In the internet age, the ability to search anything at any time is an incredible tool for people around the globe. People are constantly using the internet to learn more information about the...
Don’t Make These Remarketing Mistakes
Many companies are seeing great success and improved efficiency by changing their digital marketing strategies. One addition to an already great digital marketing strategy that maybe you haven’t...
Should You Be Using Facebook Ads?
Facebook advertising offers a host of benefits for your business. If you’ve been working with a PPC management agency, but haven’t been convinced on whether you should invest in Facebook...
Summer 2018 Internet Security Changes Part III: Facebook Ads Targeting
Internet Security Updates Part III: Changes in Facebook's Ad Targeting In our three-part series about upcoming security changes, we've covered two important upcoming changes: SSL and GDPR...
Optimizing for Voice-Activated Search
In just a few years, the use of voice assistants has gone from rare to common. In 2015, 65 percent of people reported using a mobile voice assistant, like Siri, up from only 30 percent in 2013. In...
Why Isn’t My Business Coming Up in Paid Search Results?
You’ve got a beautiful, new website for your business, and you’ve put a paid marketing campaign in place, but when you search for keywords that you’re advertising, your business doesn’t come up....
Product Spotlight: Remarketing
Yes, you read that correctly: remarketing. Google AdWords remarketing is a form of online advertising that shows ads to users who have already visited your website. Remarketing can be incredibly...
Three Questions That Will Help You Hire the Best Google AdWords Agency
There are many technical questions you can ask to make sure your perspective Google AdWords agency knows what they are doing, but these are the most important questions to ask. How are you going to...
New to Google AdWords: Demographic Targeting
Deciphering a user’s intent has always been one of the most difficult puzzles for search engines to solve. Now, Google is improving how advertisers and marketers get their ads in front of those that...
Why You Shouldn’t Set Up Your PPC In-house
Setting up your own Google AdWords account is easy to do, but very easy to screw up. It reminds me of a similar mistake I made when I was a newly minted entrepreneur: I tried to manage my own...
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