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Draft Designs

Website Redesign Preliminary Comps

Welcome to the Affiliated Management design preliminary comp design. On this page, you will find individual jpg files to view the home page, apartments landing/search page, and an example property page. Please click on each image to view a larger version of the image, with more detail.

There is also a PDF of all layouts available for you to download.

Design Notes

For this design, our main goal was to update your website with a clean, minimal, modern design. Along with the images, I have also left notes to explain some of the elements of each page layout. If you have any questions, feel free to let us know and we can jump on a call and discuss over a screen share.

We look forward to hearing your feedback!

Home Page


For the homepage, I wanted to create an open, minimal design concept that also incorporates strong calls to action – as well as creating spaces to highlight some elements from the current site.

1 – For the navigation – I wanted to try a clean, simple, centered navigation that is easy to use and unobtrusive. We can look into other navigation possibilities upon request.

2 – Special section – I wanted to create a section that is high on the page that can immediately draw attention to a current site-wide or property specific special. This section can be added/removed whenever necessary. For an example of the homepage without this special banner, Click here.

3 – The main image (behind “A place to call home”) will be a carousel/slider – shifting between different lifestyle shots of tenants/properties/location shots.

4 – For the Garden Rental Communities section – I created a spot here on the right for a slider for individual properties. We can have this cycle through a few property shots, to highlight some of the apartments your company offers.

5 – Apartment spotlight – this is a section to highlight specific properties, which you are currently doing on your website. This offers more information, a chance to highlight some features, and offers a strong call to action to get users to view the featured property. This section will be set up to be easily changed whenever you need to do so.

6 – Before the footer, we wanted to create a final, strong call to action – meant to get users to reach out to you, directly for more information.

Apartments Landing Page


For this page, we created a card-based grid to display your properties. For the main apartments page, we can offer filters for all/NJ/NY/PA

We can also create additional landing pages that look like this, specifically for the states – which will allow us to filter based on county in each state.

Again – we wanted to keep a strong call to action, pulling in the “your new home” CTA from the homepage.

Sample Property Page


For the property page, we wanted to create a layout that tells a narrative – breaking the content up into smaller, digestible chunks of information with a supplemental image to retain some visual interest.

1 – Pulling in the concept from the homepage, we also created a section for a property special. Like the homepage, this section can be added/removed as needed.

You can see the appearance of the property page without this banner by Click here.

2 – For the apartment features and neighborhood features section, we went with accordion modules, which can be expanded by clicking on the header to display the corresponding information. This is a great way to add a large amount of content in a smaller area – cutting down on overall page length. Again, we supplemented the text content with photos.

3 – For the gallery, we feel a nice, simple slider will work really well for the photo gallery.

4 – We wanted to create a strong endpoint for the property. For this, we added a large map to show the location of the property – along with a strong call to action with a form for the user to immediately fill out and contact you for more information.