When you’re deciding what internet marketing services your business should invest in, email marketing should be top of mind. Despite a variety of ways for businesses to engage with their current and potential customers, email marketing remains one of the most effective touch points. Did you know: email marketing has an average ROI of more than 120% when compared to other marketing formats. Need more justification on why you should be doing it? Here are some reasons why email marketing works:
Daily engagement. Almost everyone checks their email every single day at least once. The same can’t be said for other marketing platforms. With email marketing, you’re able to reach current and potential customers where they already are. You’re not driving them to a new platform to engage with them. Even if someone checks their email just to scroll past your message, you’ve created a touchpoint.
Increased web traffic. With email marketing, you have the opportunity to increase web traffic through your campaign. Linking relevant website content within your email or including a call to action (CTA) that entices readers back to your site is a simple way to increase your web traffic, which can lead to more leads from your website.
Brand awareness. The goal of most internet marketing services is to increase brand awareness and, in turn, increase conversions. Email marketing provides you the opportunity to build your brand awareness through reaching potential customers where they already are. If you’re consistent about your email campaigns, they’ll be more likely to think of your offerings when they’re in the market for your services.
Building relationships. People like to do business with people that they like. Email marketing allows you to build relationships with current and potential customers through providing useful information. Content that adds value fosters trust. Offering useful and relevant information to your subscribers on a consistent basis builds trust and enhances your credibility as an expert in your field. When you have a good relationship with customers, they want to do business with you. It’s that simple!