Email Marketing: MailChimp vs Zoho

October 24, 2019

Email marketing is still a huge asset for digital marketers and it works. Results Repeat offers email marketing services to help companies spread their message in a clear and concise way to a large audience all at once. Now a days, there are more email marketing services than ever, which means finding one that fits your company’s marketing needs shouldn’t be difficult. But in such an oversaturated field, finding the best one that has all the features you’re looking for can be a challenge. Let’s take a look at some of the most popu lar email services to get an idea of what makes each one unique.

MailChimp

This company is one of the leading email marketing providers, sending over a billion emails a day with their service. They offer social media integration and the program itself changes pretty frequently with new features being added all the time. Users can select from a wide variety of email templates that are easily customizable or design their own custom layout. Some of the most useful features include contact segmenting, time zone based sending, autoresponders, and many more. The free plan allows up to 2,000 subscribers and 12,000 emails sent monthly and there are additional paid tiers of service available to those who need more.

Zoho

Email campaign integration with Zoho CRM is a great feature for companies that already use the CRM as their subscriber database. Insightful reports help take the guesswork out of your campaign performance, so you can see what works and what doesn’t to better adjust your marketing efforts. Zoho Campaigns integrate with a number of other products including Facebook, YouTube, G Suite, and WordPress. Their wide mix of premade templates or even their drag-and-drop editor are both great places to start creating an email campaign.

Constant Contact

This is one of the best email services for small businesses. Founded in 1995, they continue to advance in offerings and grow into new spaces that other providers aren’t covering. They offer a host of email templates that are both desktop and mobile friendly as well as a very user intuitive interface for editing the emails. Constant Contact also offers additional features such as an event management tool as well as a social media tool that allows you to create coupons and downloads to share on social media. For those with no email marketing experience, they provide tons of useful guides and services.

GetResponse

This program acts as an all-in-one marketing platform. It has the capability of creating landing pages and webinars which, when combined with email campaigns, can help grow your email list quite a bit. Creating emails starts with a drag-and-drop builder, and they have all the features you’d expect such as autoresponders and software integrations. The library of guides and the intuitive interface are perfect for those with little marketing experience.

For the most part, email marketing services all do the same things. It’s finding one that has all the features you’ll use most that can be a challenge. Many email marketing services offer a free trial, so don’t be afraid to try a few different ones before you find one that sticks.

Contact Results Repeat today for help on your next email marketing campaign!

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