There is nothing better than launching a brand new commercial real estate website. As a business owner, it can feel empowering to have an online home that truly represents your business. And now that Americans are spending more time than ever online, it’s reassuring to know that your business can easily be found on the internet
Wait a minute. You business’s website can be easily found, right? The answer isn’t as simple as you may think. Even though your website can be easily found by anyone who knows your web address, getting your website in front of new clients proves to be a challenge for many and there are some things to keep in mind.
A New Website is Just the Beginning
Having a modern, responsive commercial real estate website is essential. If you want to direct potential clients to a new listing you’re all set. Just give them your web address and they will find your information instantly. If you want to send out an email newsletter to your current clients to show off your new website, go for it! Include a link in your newsletter and they can click directly through to your website.
But, getting found organically through search engines, like Google, is another story.
Getting Found on Google
Just because you have a commercial real estate website doesn’t mean you will be showing up on Google’s first page whenever anyone types in words that describe your business. A search engine results page, also known as SERP, is the listing of results returned by a search engine in response to a keyword query. These results have been carefully chosen by Google, and other search engines, based on many factors, including their relevance to the search terms that you typed in.
Because the internet includes an enormous amount of content, search engines have exceptionally complex algorithms to determine what shows up on the first page of your search results. Ultimately, a very small fraction of the relevant web pages appear on the first page of results. These results can change frequently and vary depending on the user. Every business owner wants to be on the front page of Google, however, due to these complex algorithms combined with a sizable amount of competition, it can take quite a bit of skill and effort to increase your rankings in search engine results.
Beyond the Algorithm
If you recently launched a website and you are wondering how to get new clients to find your business online, there are ways to get your site ranked higher within Google and other search engines. Three popular strategies include: pay per click advertising (PPC), search engine optimization (SEO) and content marketing. We’ll talk more about these strategies in upcoming blog posts. In the meantime, you may want to sign up for a free marketing evaluation here. We can give you ideas of how to improve your online marketing strategy and and get your commercial real estate website found by more potential clients.