Have you ever looked at a product online and then suddenly started seeing ads for it everywhere? It’s not a coincidence, it’s remarketing! This is a tool that pay per click management teams use to bring previous visitors back to a website. Here, we are going to break down everything you need to know about remarketing to help decide if it is a good tool for your company (hint: it probably is).
What Is Remarketing?
Remarketing, also known as retargeting, is an advertising tool used by digital marketing companies that sell a product or service and want to see an increase in sales. This isn’t just a tool for large companies. Small businesses can utilize this as part of a limited ad budget. For remarketing to work, a small bit of code is added to the company site or specific page that they want to bring users back to. This bit of code allows users that visit your site to be added to your remarketing list. Once a user is on this list, they will be eligible to see your display ads on countless sites across the internet.
Where Do Remarketing Ads Show?
When you run remarketing ads on Google, your ads are automatically eligible to run on the entire Google Display Network, which is made up of more than 2 million websites, videos, and apps. This network is so large that it reaches 90% of internet users worldwide. So, when potential customers are checking the weather or looking up where to order dinner, they may see one of your image ads within the content they are looking at and be reminded of your product.
Why Does Remarketing Work?
In today’s day and age, we are all easily distracted. Many of us plan to purchase something or reach out to a digital marketing company about a service, but then get caught up in something else and completely forget about it. This is where remarketing comes in. These ads serve as a little reminder about your product or service to potential customers that have already spent time on your site and help to build brand awareness.
Remarketing Is Affordable
Clicks for display campaigns are historically known to cost much less than clicks on search ads. This gives companies an opportunity to reach motivated prospects for less. Additionally, you are only charged when a user actually clicks your ad. Just by running a display campaign and having your ads shown across the internet is a powerful way to boost brand awareness and keep you top of mind for when the user is ready to take the next step. It’s easy to make mistakes with remarketing, get a free consultation with our paid advertising team.