Google Set to Change Algorithm to Improve Mobile Search User Experience

March 31, 2015

Since the introduction of the smartphone, it is safe to say that searching the internet has never been easier! But now, Google is not only out to make mobile searches easy, they also want to improve the overall user experience. In steps to do this, Google just announced two significant changes to their mobile search algorithm that may affect how mobile search results will be ranked.

Currently, the mobile-friendliness of a site has not had much effect on its search result ranking (when using a mobile device). With the change, effective April 21st; during a mobile search, a sites mobile-friendliness and quality of their mobile site will now weigh more heavily on their ranking. For instance, if you are using your smartphone to Google the best pizza place near you, a restaurant that is utilizing a user friendly mobile site may appear before another, maybe more popular; pizza place.

The other change is with the introduction of App Indexing. With app indexing, a user may be prompted to open search related content in an app that is already installed on their mobile device. To better understand this, let’s go back to our pizza place example. If you are searching for that best pizza place near you, and you happen to have the Yelp app installed on your mobile device, the top search results may include a small icon and link to the Yelp app under the title tag.

You may be wondering how these changes will affect you or your business. If you are a mobile user, these updates will help improve the relevancy and quality of your mobile searches. For business owners, these changes may encourage the addition or updating of a mobile friendly site, and the installation of app indexing. If you are interested in learning more about these changes, check out this post from the Google Webmaster Central Blog or contact us to learn how we can help keep your website higher in search results.

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