With constant search engine algorithm updates, shifting search trends, and evolving best practices, SEO is anything but static.
Strategies that worked yesterday might not be as effective tomorrow, which is why staying competitive requires a careful blend of technology and expertise.
At Results Repeat, we strategically integrate AI tools to enhance our processes – but we never compromise the human touch that makes our services truly effective.
Let’s take a look at how our team is utilizing AI for digital marketing initiatives such as SEO and where we set boundaries to ensure the highest quality outcomes for our clients.
The Smart Use of AI Tools in Digital Marketing
AI has revolutionized many aspects of digital marketing, making certain tasks faster and more efficient.
Here are some of the key ways our SEO team incorporates AI into their daily work to benefit our clients:
Efficient Meta Description and Title Tag Creation
Meta descriptions are brief summaries that appear under a website’s title on a search engine results page, offering users a snapshot of what to expect.
Title tags, on the other hand, are the clickable headlines that help search engines and users understand the page’s content at a glance.
These elements serve as a first impression, influencing whether users click through to a website.
AI allows us to generate these elements more quickly by analyzing search trends and competition to provide data-driven suggestions that align with user intent.
However, our SEO team carefully reviews and refines every AI-generated recommendation to ensure it accurately reflects our clients’ brand identity and strategic goals, maintaining the personal touch that sets our services apart from others.
The benefits?
Faster turnaround times, improved visibility, and increased click-through rates that ultimately drive more traffic to our clients’ websites.
Writing Optimal Schema Markup
For those unfamiliar, schema markup is a form of structured data that helps search engines better understand a website’s content.
Think of it as providing a “cheat sheet” to search engines, helping them categorize and display information more effectively.
Our SEO team uses AI to create accurate schema markup to ensure search engines can easily identify critical information such as business details, product descriptions, and events.
This enhances our clients’ search presence, improves their chances of appearing in rich snippets, and ultimately drives more organic traffic.
Up until the implementation of AI tools, our team manually created schema markup. This process typically took up to anywhere from 45 minutes to an hour per page to complete. While effective, this process limited the number of pages we could optimize at a time.
By integrating AI into this process, our team now generates schema markup much faster, allowing us to implement it across more pages efficiently.
However, our team still carefully verifies the accuracy of each script before publishing to ensure it works properly and without any issues that could affect search performance.
Improving Competitor Analysis Efforts
Understanding the competition is key to success in any industry.
AI tools provide us with valuable insights into our clients’ competitors by analyzing their websites, keywords, and content strategies. This allows us to identify strengths, weaknesses, and opportunities, crafting strategies that position our clients for success.
With AI, we can quickly gather data that would otherwise take hours, allowing our team to focus on implementing actionable strategies that set our clients apart.
Identifying Local SEO Opportunities for Community Engagement
Local businesses thrive when they connect with their communities.
AI helps us identify local resources and opportunities for community engagement, which is particularly beneficial for industries such as multifamily housing.
Whether it’s finding local event sponsorships, directories, or partnerships, AI helps our clients gain more local visibility.
This targeted approach boosts local search rankings, making it easier for potential customers to find our clients when they search for services in their area.
Researching Trending Topics
With search algorithms constantly evolving and new trends emerging daily, it’s important for us to keep the content that we create for our clients fresh.
Our SEO team uses AI to research trending topics across various industries. This not only ensures that our content is timely, but that it also aligns with what our clients’ audiences are searching for.
AI analyzes search patterns and social media trends to provide insights into what people care about right now. This not only enhances their SERP rankings, it also helps position our clients’ as industry leaders.
Drafting On-Page Content
Above all, AI tools can provide us with a great starting point for content creation.
Our team uses AI to create rough, first drafts of blogs, white papers, emails and press releases. This gives our content developers a foundation to build upon.
However, it’s important to note that we never publish AI-generated content as-is.
Our expert content creators carefully refine and customize all AI drafts to reflect each client’s unique voice, tone, and objectives.
Additionally, every piece of content undergoes rigorous fact-checking to ensure accuracy, relevance, and alignment with our clients’ goals and SEO best practices.
Providing the Human Touch in AI-Enhanced Digital Marketing
While AI is a valuable tool, there are areas where we draw a firm line to ensure quality and authenticity:
We Always Take a Human-First Approach to Content Development
While AI-generated content introduces efficiencies and a good foundation to build upon, it often lacks the nuance and strategic insight that experienced marketers and content creators bring to the table.
At Results Repeat, every blog, email, product description or webpage content we produce is carefully reviewed and refined by our team to align with our clients’ goals and adhere to SEO best practices.
Additionally, each piece undergoes a two-step review process to ensure flawless grammar, tone, and accuracy.
This human-first approach guarantees that our content resonates with audiences and drives meaningful engagement.
We Use Real Images Over AI-Generated Alternatives
Although AI-generated images have improved in recent years, they still fall short compared to real photos—especially those provided by our clients.
Authentic visuals that capture our clients’ daily activities, staff, products and services help establish trust and credibility with audiences. These factors make them an essential element of any successful marketing campaign.
Simply put, real photos resonate more with audiences and perform better in search rankings. For this reason, we prioritize genuine imagery that showcases our clients’ unique brand identity over AI-generated images and illustrations.
Results Repeat Balances AI and Human Expertise for Optimal SEO
Results Repeat’s approach to using AI in our digital marketing services is simple: we use it where it adds value and rely on human expertise where it matters most.
By strategically leveraging AI tools, our team can dedicate more time to analyzing data, discovering insights, and crafting creative strategies that drive real results.
This combination of technology and human ingenuity ensures that our clients receive the best of both worlds.
Enjoy the Benefits of AI-Driven SEO with a Human Touch
Want to benefit from our balanced approach to AI in digital marketing?
Contact us to book a strategy call and learn how our SEO team can use their knowledge and the latest tech to boost your search rankings and connect you with your ideal audience.