Google is constantly providing new tools and data to help inform your marketing decisions. One of the things they suggest is to start using structured data on websites to enable a better search experience. Adding markup to your content helps search engines learn more about your website and its components so that it may direct the right audiences to your content. This improves the user experience on your site and can even get you more traffic. In this blog, we’ll talk about how to use Google structured data testing tool for the best results on your site.
First, you’ll want to know what exactly structured data is. Structured data is one method of providing information about a page and its content. Google supports three different formats of in-page markup, and different search features require different kinds of structured data. In short, structured data helps Google to understand the content you provide more accurately, and provides Google users with more valuable and relevant content.
There are a few ways your site can benefit from using structured data. Depending on your goals, you can make changes to increase brand awareness, highlight content, and highlight product information, just to name a few. By providing structured data to your content, you can take advantage of features on the Knowledge Panel including Logo, Local business, and Sitelinks searchbox. Other forms of information you can provide to users when implementing structured data include product information and even highlighting your content through articles, breadcrumbs, reviews, Q&As, and many others.
Google recommends using the schema.org vocabulary for adding structured data to your site. They also provide a pretty substantial search gallery, which offers in-depth information on how to provide specific information on your site. This allows your website access to Google features that will help you get more visibility and traffic as well as offering users more information about your site right from the search results page.
Now that we understand how structured data works, we can begin learning how to use Google structured data testing tool. This part is fairly straightforward, as most Google tools tend to be. You’ll need to follow the structured data guidelines for whatever feature you’re trying to use, and then simply validate your code using the structured data testing tool. Set a few of these up and then use the URL inspection tool to test how Google sees the page. Be sure that the page isn’t blocked by log in pages, noindex, or any robots on your site. If everything looks okay, use that tool to request an index of the page, and you’ll be ready to go!
Knowing how to use Google structured data testing tool can help you get a lot more visibility on search results pages, and can provide users with valuable information that will help them decide whether or not your page will be useful to them. You’ll want to make sure that your landing page is in the best shape it can be so that you don’t experience high bounce rates, and that your content is worth staying on your site for. Your digital marketing strategy should be a well-oiled machine, with each part working in tandem with all the rest.
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