Search Engine Optimization is an excellent way to increase free organic traffic coming to your website. However, SEO isn’t right for every business at every time. There are some things you’ll need to consider, and potentially prepare, before you should start investing time and money into an SEO strategy. How do you know when your business is ready for SEO? It can be challenging to determine, but here are some tips that will give you more insight.
Is your website well-designed and well-functioning? Making updates to your website that make it technically sound and promote good user experience will boost your SEO efforts. With a poorly running website, SEO may not even work the way you want or expect it to. Even if it does, you could be missing out on valuable opportunities by not keeping your website running smoothly. If you are curious if you need a website update or would simply like some recommendations, please contact us for a free evaluation.
In order to begin an SEO strategy, you need to have quality, relevant content that promotes your services and/or products. Quality, relevant content gives you more searchable topics and shows your expertise on a subject, product, or service. Often, content development is part of a monthly SEO campaign, especially if the existing content is too short, not relevant, missing completely, or needs to be enhanced or lengthened. Our team can give you some advice or recommendations on content as part of an SEO strategy.
SEO is a financial investment, for sure. However, a great SEO strategy can deliver an excellent ROI in many cases. One way to determine if you should invest in ongoing SEO is to figure out how many leads or sales you’d need from organic traffic (Google source) to justify the ongoing expense of the SEO service. If you pay $1,000 per month in SEO to gain 3 new clients, is this investment worth it for your business? How many leads would make the investment worth it for your business? In addition, our SEO experts can help by looking at the competitiveness of your particular industry, and help you determine if an SEO strategy is just right, or too competitive. We can also work with you to determine how many leads per month you might be able to obtain vs. the monthly investment. Contact us for a marketing evaluation and we can walk you through these steps before you engage in a monthly SEO campaign.
Although your digital marketing agency will be able to help you with your strategy and execution, an SEO campaign is a collaborative effort, meaning you also will need to invest time yourself. Communicating your wants and needs with your agency, giving content direction (or developing it yourself), collaborating on strategies, and guiding and/or reviewing updates to your website are a few things you’ll need to set aside a couple of hours to do each month when creating an ongoing strategy.
Trial and Error
You and your agency will try various SEO strategies to see what works best for your company, and it often takes three to six months to see results. Before beginning SEO efforts, you’ll need to be ready to try several different techniques. If you can afford to be patient and make the investment, you are likely to see the results of a great campaign.
SEO can be a great source of customers for most businesses, even those starting out, but there are some prerequisites that need to be acknowledged to deliver an excellent campaign. The good news is that our team is here to help! Our experts can get your site ready for SEO and give you guidance on whether or not you’re in a good place to take on this marketing strategy. When you’re ready to take the next step with SEO, we can help! Contact us today to find out more.