Marketing is an essential component of the success of any business, especially real estate. Marketing your real estate business may seem overwhelming at first, but once you have a plan in action, it will help you expand your market and succeed. Here are the top five real estate marketing tips to help your business thrive.
1. Write Listings That Sell
When writing listings, it’s important to create relevant content that entices your audience to take a specific action, such as buying or listing a house. Be sure to research your target audience and use buzzwords as well as terms that are searched on search engines, like Google. This will help you not only get traffic from search engines, but also appeal to the buyer’s emotions. It’s not facts, but stories that make you stand out and appeal to your potential customers.
2. Utilize Social Media
Social Media is a vital tool for marketing your real estate business. Recognize your target audience and use appealing photos and content to attract them. Using a tool that lets you schedule updates will make keeping up with social media more manageable.. Finally, always be sure to include you social media links on your business cards and promotional materials so clients can find you easily.
3. Location, Location, Location
Adding updated content to your Facebook page and website is great, but are you reaching your target market? Google Analytics can help you determine where your site traffic is coming from. If you’re targeting homeowners in Erie, Pennsylvania, be sure to carefully tailor your content with keywords like “erie pa homes.” Content marketing and search engine optimization (SEO) are the best ways to ensure you’re effectively marketing in a specific location.
4. Focus On Creating Relationships, Not Transactions
In order to acquire new clients, it’s important to maintain relationships with current and former clients. Set a goal to have at least half of your current clients refer you to new clients before the end of their transaction. Reach out to former clients via e-mail with an updated newsletter containing your contact information, social media, and list of current homes. In general, strive to build relationships and understand the lifetime value of each potential client you meet.
5. Promote Your Open Houses
Open houses are a great way to market your real estate business. Potential buyers love to check out a home without the pressure of making an appointment. Be sure to combine all of the four previous tips to advertise your open house, such as e-mailing former clients and posting on social media. Open houses are a great way to meet face-to-face with your target market, establish new relationships, and help your real estate business succeed, but you need to promote them to get people there.
At first, marketing your real estate business will seem daunting, but with perseverance and a marketing plan, you will see your business grow. By following any combination of these real estate marketing tips, you will see better results.