Using Google Search Console To The Fullest

November 5, 2019

Google Search Console is an extremely versatile platform for webmasters in every type of business. The resources you can access on Google Search Console are invaluable for building your website and marketing strategy in a way that works to drive more traffic and conversions on your site. The best part about this tool is that it’s completely free.

Verifying Your Website with Google

The first step to using Google Search Console is adding and verifying your site. Once you have this straightened out, Search Console will begin collecting data on your site. You’ll also want to indicate a preferred domain, letting Google know whether you want your site listed as https:// or http://. Then you can submit a sitemap so that Google better understands the structure of your site. When your Search Console is completely set up, you can start using its powerful features to help generate better results and understand your site’s analytics more clearly.

Now that you’re in, you can start accessing valuable information such as what keywords your site ranks for on Google, the number of clicks your site is getting from Google’s search pages, average click-through rate, the average position of your webpage on a Google search engine results page, and many more crucial pieces of data to better understand how your site is seen and used by Google search users.

Discover & Amend Site Errors

Google Search Console makes an effort to make crawl errors more actionable. Crawl errors happen when a search engine tries to reach your site but something fails along the way. This is obviously a problem you’ll want to take care of as soon as possible, which is why Search Console moved crawl errors to Index Coverage Report in the newest version of the platform. This helps webmasters find and fix issues in a more timely manner.

In fact, the Index Coverage Report tab holds a lot of great information on all different kinds of errors on your site. Finding and resolving these as quickly as possible is best for the health of your site, your rankings on search results pages, and consequently, traffic that is drawn to your site.

The unparsable structured data tool is also very useful for revealing syntax errors within a site. Errors are automatically sorted by severity; the determining factor of this being how many pages are affected by an individual error. Search Console offers help in the form of error details and links to debugging tools so you can get your site back up and running smoothly as soon as possible. Webmasters can access information such as when the error was first spotted on the site and the last time the page was crawled.

Let Our Team Help You!

While Google Search Console is a very intuitive platform, we know that the information it presents can be a little daunting. Knowing what to do with all this new data can be a challenge, which is what we’re here for. Our specialized team of marketing professionals at Results Repeat can help turn your Search Console data into digital marketing results you want to see for your website. If you have any questions about using Google Search Console to your advantage, let us know! We can help you get on the right track with your website.

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