A Helpful Guide to Understand Web Design
UX Design vs UI Design
What Does UX Mean?
in Web Design?
Top Reasons to Invest in UX Design
Google’s recent algorithm updates have been heavily focused on UX Design as ranking signals. The post-pandemic era might just be the ideal time to invest in UX Design since more people are shopping for goods and services from home and an easy-to-use website is a key to reaching them. Below are the Top 5 Reasons to Invest in UX Design.
Improve the Customer Experience
Anticipating a user’s wants and needs and helping them navigate the site toward an end goal is the key to excellent UX Design. An excellent UX design encourages interaction with your business through call-to-action (CTA) buttons, surveys, newsletter sign-up prompts, and contact forms. The color and location of these items are not just guessed; there are psychological attributes that lead to the best placement of these items.
Decrease Bounce Rate
A 100% bounce rate is when a person visits your website and immediately leaves without visiting any other pages. A strong UX Design gives users a clear path to relevant information and encourages them to stick around on your site. When this happens it lowers your bounce rate and increases conversion rates.
Drive eCommerce Sales
Cut Customer Service Costs
Although it doesn’t eliminate the need for customer service, an efficient UX layout can help save money when people can easily find answers to their questions without having to contact customer service reps via forms, chats, calls, emails, or social media.
Improve Ranking Signals
User experience has evolved into a vital ranking signal. With Google valuing mobile-friendliness and website loading speeds as vital cogs in the ranking wheel, there is no choice but to incorporate UX design as a priority in your SEO and business growth strategies.
What Does UI Mean?
in Web Design?
Top Reasons to Invest in UI Design
User Interface (UI) design is what connects visitors and your website, as it contains the basic design elements that help users navigate your site and make decisions. Here are three main reasons to invest in UI design:
Build Your Brand
Convert Visitors into Customers and Leads
Have you ever visited a website where you were about to make a purchase but then quickly changed your mind for some reason? It could have been subconscious emotional feelings that steered you in that direction. The wrong UI design choices can prevent conversions, but good design can put people in the mood to convert – make contact, download content, or make a purchase. Many brands opt to utilize a certain color scheme throughout their marketing materials, and the same goes for websites. The color palette used can promote emotion which tends to resonate well with users and can result in a higher number of conversions.
Increase Customer Retention
As business owners, we don’t want people to only do business with us once or come to our store once, purchase or not, and never return. We understand that if we present people with a good and memorable experience, they will return to do business with us. A solid UI design for a website lays the groundwork for a quality experience much like customer service would in a store or office. When someone feels welcome and appreciated, they will return and purchase more. A website with a well-designed UI can also develop those feelings within your customers.
Web Design & Aesthetics
What is Site Speed?
Website speed refers to how quickly a browser can load fully functional web pages from a given site. Websites loading slower than 4 seconds can drive users away. In contrast, sites that load quickly, under 2 seconds, will typically receive more traffic and have better conversion rates.
We all remember the slowest service we had at a restaurant that caused us to never return. The same mindset happens when a visitor reaches a slow-responding website. More negative effects of a slow website are poor search engine rankings, lower overall site traffic, and negative user experiences.
ADA Compliant Websites
What is an ADA Compliant Web Design?
ADA compliance refers to the Americans with Disabilities Act Standards for Accessible Design, which states that all electronic and information technology (like websites) must be accessible to people with disabilities.
In 2010, the Department of Justice announced that it intended to adjust its legislation, the Americans with Disabilities Act, to consider how websites should work to accommodate people with disabilities.
In 2016 there was a significant case involving the University of California, Berkeley. In that case, the DOJ found the school should adopt the World Wide Web Consortium’s Web Content Accessibility Guidelines (WCAG) to make their website accessible. Those guidelines are now widely accepted as the ADA compliant standard.
7 Steps to Design an ADA Compliant Website
How can you create an ADA-compliant website?
Here are 7 steps toward building a more inclusive site and adopting the WCAG.
1. Evaluate Your Current Site
2. Choose ADA Compliant Graphics
Carefully chosen graphics are a huge part of an ADA-compliant website. Images and graphics make content more pleasant and easier to understand for many people, and in particular for those with cognitive and learning disabilities. They serve as cues that are used by people with visual impairments, including people with low vision, to orient themselves with the content.
3. Add Alt Text and Readable Fonts
Making your site observable and your content writing readable for all potential users takes a lot of thoughtful choices. To get started, provide alt-text for all images in your code. Alt-text attributes allow screen readers to describe your images audibly. Graphics should also have a title, description, and/or a caption that can be read aloud to the visually impaired. You want everyone to be able to enjoy your informative or fun visual content.
Fonts are another crucial component of accessibility. Use fonts that are easy to read, such as Georgia, Open Sans, and Quicksand. Avoid putting a light font color on a light background; a combination like yellow text on a pale background causes people to strain to read it. Equally problematic is a pale font on a stark black background. Stick to light backgrounds with dark for most of your content.
4. Use Logical Website Features
An ADA-compliant website must also be comprehensible to a broad audience. The site should operate predictably and have helpful labels over blocks of content and media. For example, put a clear “x” in the upper corner of a pop-up to show users how to close the window instead of having to click or touch in a blank area. The site should be developed in a way that avoids user error, for example, legible instructions on all forms where users are expected to enter information.
5. Use Standard HTML Tags
This means the code should be readable by an assistive reading device. You should also provide documents in a text-based format at all times, even when you also offer a PDF. Complex images with text can’t be understood by software that reads aloud for visually impaired website users and will not pass ADA-compliant standards. The good news is that most website platforms, including WordPress, are designed to operate using modern code format.
6. Keyboard- and Pause-Friendly
The primary use of the Operable category in ADA-compliant standards is to ensure your site can be navigated using a keyboard without a mouse. This ranges from things that are seemingly obvious like being able to tab through content sections and website navigation, to things that are commonly overlooked like, the ability to pause content or slow down automatic scrolling/slideshow movements.
7. Remain Up-to-Date on ADA Compliance Changes
Remember, ADA compliance is constantly evolving. As new technologies are made available for people with disabilities, they should be accounted for in your web code. But a truly compliant, ADA-compliant website will adopt new web design best practices as they emerge.
We can help your site become accessible & meet all ADA Compliance guidelines.
What is Website Structure & Why is it Important?
A website’s structure helps to form coherent, discoverable, and predictable patterns. Users feel satisfied when they find information quickly and a solid and relatable structure is essential to the usability of the website. UX designers can solve broader issues in UI design and usability through the correct website structure for the client’s industry. Think of UI and Usability as smaller parts of the UX.
Good website structure is necessary for grouping and cataloging content. When taking into account potential architectures, designers/developers can typically choose from either a top-down or bottom-up approach based on their users’ needs and business goals.
WordPress Versus the Competition
WordPress tops the list of the three most commonly used site builders in the world. This platform is considered to be one of the easiest to use for a novice while providing customization ability for developers. There are other platforms you can use such as Squarespace, GoDaddy, Wix, and more, but they don’t allow developers to customize their code with the ease that WordPress does.
WordPress has a marketplace where you can download plugins to change/customize almost anything as well. Joomla, Drupal, and custom websites require a level of technical know-how and familiarity with HTML, CSS, and the programming language PHP. WordPress allows experienced users to work at that level, too—but, unlike Joomla and Drupal, it also includes features for beginners, so that they can set up a site quickly with no knowledge of code or programming.
7 Benefits of Using the WordPress Platform
Here’s a look at a few key benefits of using WordPress to set up and run your business or personal site.
1. Flexible and Adaptable for Changing Needs
Although WordPress was originally designed to support blogging, it also powers a wide range of sites with other purposes. WordPress has scalability and is also used to run complex sites for large multinational corporations and manage small businesses. WordPress sites can contain full-service eCommerce stores, showcase a portfolio, or host a social network, group, or podcast. Thanks to its many themes and easy access to its source files, WordPress is also endlessly adaptable to a company’s changing needs.
2. User-Friendly, Even for Beginners
A WordPress site can be installed and up and running fairly quickly, even without any technical expertise. All a user needs is a domain name and a web hosting account. WordPress can be installed free through your WordPress hosting provider or uploaded directly from WordPress.org. From there, an intuitive and easy-to-manage Admin Dashboard has all the features needed to customize a site’s heading and layout and to start creating pages and posts right away.
3. Templates or Themes Provides Multiple Options
WordPress themes offer users an array of choices for fine-tuning the appearance and functions of a new site, thanks to its large and growing directory of basic and premium themes. Many of these are instantly available to a new site owner through the WordPress Theme Directory, and thousands more can be purchased through design marketplaces and third-party designers from around the world. Themes can be previewed live and installed at any time to change the look and layout of a WordPress site.
4. Plugins Extend Functionality
WordPress includes all the elements needed to create a basic site, but many site owners want more specialized functions related to a site’s specific needs. The WordPress plugin directory includes thousands of plugins that allow users to add features such as shopping carts, galleries, contact forms, and more to any compatible WordPress site. Users can also purchase and install hundreds of custom plugins from third-party developers if they can’t find a free version to do what they need.
5. WordPress Sites Are Mobile Responsive
More and more people are using their mobile devices to view websites and Google knows it. That is why mobile responsiveness is also a factor in Google rankings. Now websites need to look good on any device to rank well on Google. WordPress offers a variety of responsive theme designs, and users can also make a static site responsive with plugins and adjustments to theme files.
6. WordPress Sites Have a Built-In Blog
Since WordPress is a content management system (CMS), it has multiple features that make publishing content easy. One of these is an integrated blog feature that can be accessed from any device, at any time. This makes it possible for sites unrelated to blogging to use the blog feature for adding updates or announcements.
7. The WordPress Community Offers Free Support
WordPress is used by over 30 percent of CMS-based websites worldwide, and it’s easy to see why. WordPress makes website creation something almost anyone can do, not just experienced developers.
If you are building a WordPress site, you should consider a hosting provider that offers WordPress hosting. This will help save time and allow you to access your WordPress dashboard through your account.
Check Out Our WordPress Template Sites
Results Repeat offers an array of WordPress templates sites on our theme gallery.
Explore our demo sites today and reach out for a brand new website!
What Are the Different Types of Hosting Services?
Shared Web Hosting
The most common form of Web Hosting is Shared Hosting. As the name states, your site is hosted on a “shared” server with other hosting customers of the provider and might cost you as little as $10 a month. Your neighbors might number in tens or even hundreds. Some smaller hosting companies pride themselves on a high-quality network setup with many included services and keep the number of customers on a server at a responsible level.
For websites with lower amounts of traffic, Shared Hosting can be a good choice and save money in the long run. However, it is suggested you consult with web professionals before choosing one of these hosts.
Cloud Hosting makes applications and websites accessible using cloud resources. Instead of using a single, physical server as above, solutions are deployed on a network of connected virtual and physical cloud servers, ensuring greater flexibility and scalability. The combination of less maintenance and valuable features for your web professionals makes Cloud/Container hosting an easy choice.
Virtual Private Server (VPS) Hosting
A step up in cost and maintenance requirements is VPS or Virtual Private Server hosting. This option normally allows for more bandwidth or scalability depending on the hosting provider’s packages. Confusingly, this type of service can be branded as cloud hosting. While you could argue that there are some cloud aspects in VPS hosting, true cloud hosting is different. This brings us to our next style of hosting.
The hosting style that started the internet, and is still available today is Dedicated Hosting. Huge websites that require a lot of storage and bandwidth, the likes of Fortune 500 companies, are usually the ones that can afford this type of hosting.
The raw performance of such a server is unbeatable but requires maintenance from an IT professional, physical storage space, and cooling requirements.