What is Technical SEO?

July 17, 2018

If you’ve ever worked with an SEO marketing agency, you may have heard the term “technical SEO.” Technical SEO is a crucial part of any SEO strategy. But what exactly is technical SEO and what does that mean for your website and your search engine results?

Technical SEO refers to several technical steps that an SEO agency will enact “behind the scenes” to help the site be crawled by search engine optimizations, load quickly and properly, have an excellent and easy user experience, be secure, and more. Technical SEO is important because no matter how good your overall strategy is, if search engines can’t crawl your site, or your site loads slowly, or isn’t secure, it will be difficult to lift the site rankings and increase organic traffic to your site.

There are three main prongs to a successful SEO strategy: technical SEO, on-page SEO, and off-page SEO. When working with clients, Results Repeat’s SEO team strategizes for how we’ll approach each prong and how it will positively impact your website. Depending on the needs of each individual site, we tend to create and execute all three strategies concurrently. However, if technical issues are large, we will correct any technical SEO shortcomings before implementing anything else.

Some of Results Repeat’s Technical SEO checklist items include:

  • Set a preferred domain.
  • Optimize the robots.txt file.
  • Optimize the URLs on your site.
  • Correct website structure.
  • Use structured data.
  • Check canonical URLS.
  • Optimize the 404 page.
  • Add SSL.
  • Compress images/videos.
  • Check and correct website speed and load time
  • Evaluate mobile friendliness.
  • Site functionality and usability.

Another important aspect of an ongoing technical SEO focus is website maintenance. It’s important for users to have a properly working website in order to navigate to the content, services, and products on your site. In addition, the working or operational elements of a website play a part in how search engines view website quality and user experience. A technically sound website enhances those aspects and can have an impact on how the website is positioned in rankings.

Navigating the world of SEO can be overwhelming, so if you’d like a complimentary Technical SEO review of your site, please contact us! We’re happy to help and explain exactly what we do and why.

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