Why Invest in Digital Marketing, Part 1: SEO

April 14, 2020
SEO digital marketing analytics graphs displayed on a mobile phone and a laptop screen

Digital marketing is an essential part of marketing strategies for businesses of all sizes. But why exactly should you invest in digital marketing services such as digital advertising, SEO, and social media advertising? With the ubiquity of mobile devices and the sheer number of people who spend more time interacting online (and less time interacting with traditional marketing media), it’s more important than ever to find ways to get your brand in front of potential customers exactly where they are—in the digital world. 


Start with SEO

One of the most tried-and-true digital marketing strategies is Search Engine Optimization (SEO). SEO consists of optimizing websites so that they appear in organic (free) search engine results for searches related to their businesses. SEO is a cost-effective way to improve the quality of incoming website traffic and increase revenue. 

Read on to learn why investing in digital marketing, specifically SEO, is critical to companies both large and small, brand-new and long-standing—no matter the industry. 


Improve Visibility for Your Company

Your company may have the most beautifully designed and informative website in the world, but if users aren’t aware of your site, it will be of little use to you. Digital marketing via SEO aims to get your website to show up in search results for the products and services you provide so that users will be able to find your business when they need it. SEO experts work to make sure your website has many elements that search engine algorithms factor in when ranking search results, including:

  • Technical elements (e.g., ensuring search engines are able to crawl the site, keeping site speeds high)
  • Relevance to what users are searching for—will your website answer users’ questions?
  • Usability of your pages—will users be able to easily find the information they seek on your site?
  • Expertise—does the content on your website come from an expert source?  
  • Authoritativeness—do you have generally recognized authority within your industry and does your website convey that clearly? 
  • Trustworthiness—is the information on your website accurate and true?

These factors and more help search engines understand the content on your website and the experience that users will have there. Successfully implementing these factors improves the overall quality of your website and content, making it more likely that search engines will rank your site higher in search results. This will build awareness and visibility of your brand in search.  


Drive More Traffic to Your Website

Another goal of SEO is getting users to click on your website from within organic search results. By doing thorough keyword research, SEO experts are able to appropriately match up phrases that users are typing into search engines with the content on your website. Keyword research shows the phrases that people are actually searching for, which sometimes isn’t as intuitive as one would think. For example, if your business provides furnished apartments, keyword research may reveal that more people are actually searching for different, but still accurate, terms like “corporate apartments” or “temporary housing.” 

After analyzing actual search data, SEO experts can then determine the target keywords that your site should be optimized for. These keywords can be incorporated into the content of your site and they can inform how current and future content is edited or written in order to attract people who will want to click to your site to discover how your business can help them.


Close More Business with Qualified Leads

Users are looking for the products and services you offer. When you invest in digital marketing services, SEO experts will optimize your website to bring in searchers with buying intent. All stages of the marketing funnel should be considered, and a good digital marketing team will evaluate the content of your website to make sure it has useful information for people just starting their research and for those who are ready to make a commitment or purchase.


See the Big Picture

Website optimization experts are able to analyze data from Google and other tools to assess the results of optimizations in order to plan future strategies and make adjustments as needed to continually improve results. A comprehensive SEO plan involves keeping tabs on shifting search trends, website performance issues, and search engine algorithm changes. Many companies don’t have the time or expertise to digest all of that information, develop informed plans, and then implement and execute those plans on a regular basis. Investing in SEO marketing services means you can leave the legwork to the experts. High-quality SEO services will supply you with comprehensive monthly reporting and regular communication about the work they are doing and how your website is performing as a result.    

SEO experts will also be able to share with you their perspective on where your business stands digitally. They can give you objective feedback on what you are doing well, areas that could use improvement, and new opportunities that could expand your digital presence. An SEO team can use available data to help you understand the environment your business is in (search behaviors of users, successful digital marketing tactics of your competitors), which can help you be ahead of the curve in an ever-changing search landscape. 

Digital marketing is critical in today’s digital world, and SEO is an investment that takes work and time to come to fruition. Investing in a team of SEO experts will yield greater visibility, leads, and revenue for your business. Reach out to Results Repeat today for a free SEO evaluation.


Read Part 2 – Why Invest In Pay Per Click Advertising

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