CRUISE TRANSPORTATION COMPANY CASE STUDY
Go Port
About The Client
Cruise Transportation Company
Go Port makes cruise vacations seamless by offering a “go-to” solution for cruisers booking travel arrangements ashore. By partnering with brand-name hotels and professional transportation providers, the travel company offers all-inclusive packages designed to complement any Port Canaveral cruise.
The Challenge
Go Port began working with Results Repeat in July 2024 with ambitious growth goals and a desire to forge a long-term partnership with a results-driven marketing agency. Their key goals included surpassing a large daily sales goal by October 2024, achieving record sales between July and December 2024, and increasing 2025 revenue significantly. Our initial focus was on in-depth SEO management and Google Ads consulting to enhance their SERP positioning, boost online visibility, and optimize the allocation of their significant ad spend. Results Repeat adopted a dynamic, goal-oriented strategy, implementing ongoing optimizations, streamlined content development, and multi-channel ad distribution. Eventually taking over full ads management in October 2024, this holistic approach enabled us to not only exceed their sales targets but also optimize ad spend, ultimately fostering a strong, trusting partnership.
Our Solutions
SEO and Content Marketing
- Edits to metadata and on-page copy to drive the site’s visibility for non-branded search terms in order to reach new customers.
- Comprehensive audit of hundreds of existing blog posts. We ranked posts by relevance and identified posts to deprecate and redirect or refresh and optimize in order to dial in the site’s topical authority to reach the most relevant searchers.
- Go Port’s core services and core customer. In addition, we added new content targeted to increase the site’s visibility in special search results snippets for broad, high-volume search terms.
- Leveraged analytics and heat mapping tools to help the client understand user behavior and make adjustments to UX/UI in order to drive up conversion rates.
PPC Solutions
- Comprehensive audit of existing ad accounts, providing optimizations and enhancements to maximize revenue opportunities.
- Deployment of several new campaigns, inclusive of dedicated Performance Max solutions for each individual service offerings to boost efficiency.
- Building out highly targeted new audience segments to amplify ad relevance with a focus on bottom funnel conversions.
The Results
Data-Driven Results: PPC Q4 2024
10x ROAS
10x ROAS for Google Ads campaigns in Q4 2024.
10x ROAS
10x ROAS for MS Ads campaigns in Q4 2024.
+1.6M
Over 1.6M paid ad impressions served across paid channels in Q4 2024.
Data-Driven Results: SEO January 2025
+20%
Traffic to the website increased 20% year over year.
+18%
Revenue increased 18% year over year.
+26%
Cyber Monday delivered their best results ever, driving a 26% year-over-year sales increase in December 204.
+20%
Average sales per day increased by 20%.
That’s How We Helped Them
How Can We Help You?
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