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Setup & Management

Pay Per Click (PPC)

We help you get the biggest bang for your Pay Per Click (PPC) advertising buck.

So What Is

Pay Per Click?

Pay Per Click (PPC) Advertising?

Pay Per Click advertising refers to online marketing services that only charge you if someone clicks on your ad. Generally, people use this term to describe buying paid advertising on search engines like Google through Google Ads, or Bing and Yahoo through Microsoft’s AdCenter, or social media sites including Facebook, Instagram, Twitter, or LinkedIn.

How Do You Approach PPC Projects?

If we are setting up a paid search campaign, we start by learning about your business and work together to develop a preliminary list of search terms people might use to find you. We also discuss your budget and set a cost-per-lead target. Next, we use online tools to develop a more comprehensive list of related keyword phrases. Finally, we set up your PPC accounts (or get added as an administrator to your existing accounts), configure them, set up appropriate Campaigns and AdGroups, populate these with ads and keywords, set initial bids, and launch your PPC campaigns. If we are setting up a paid social or display campaign, we would develop a strategy to target your ideal prospect, set a target cost per lead, create a set of ads, and set up and launch your campaign.

That Sounds Easy. Why Do I Need To Hire You?

It’s easy to set up PPC campaigns, but hard to get them right. It’s easy to make costly mistakes. That’s why so many of our clients come to us for PPC management services. We’ve seen numerous clients burn through more than our setup fees in just a few days by setting bids that are inappropriately high, choosing overly broad keywords, and forgetting to set appropriate targeting. Although it’s possible to do this successfully in-house, we feel that we add value by helping you avoid major mistakes during the setup phases and by providing ongoing campaign management. We strongly advise you to hire someone who knows what they are doing to help you establish Google Ads and Microsoft AdCenter campaigns at the very least. We’re Google Premier Partners, which means our team members have passed tests and demonstrated to Google that we understand how to manage your campaigns.

Does This Guarantee We Will Show Up In Search Engine Results?

Yes, our PPC search services guarantee you’ll show up in search results, provided you set a realistic budget and bid high enough.

How Much Does Pay Per Click Setup & Management Cost?

One-time setup for search campaigns starts at $1,000 and social and digital campaign setup starts at $375. The base price is sufficient for most small businesses, but if you have a very complex needs, the cost will be higher. Monthly support is available from $150 for social and display accounts and $250 for search accounts. If you have a search budget of $1,500, contact us for a quote.

How Do I Get Started With PPC Services?

Contact us for a free review of your website and digital presence. This will help us identify if PPC will be successful for you and also serve as a basis to evaluate the need for other marketing strategies (such as changes to your website) to be implemented prior to launching a PPC campaign. Our proposal includes a detailed analysis of your existing digital marketing and is yours to keep and use even if you don’t select us for your PPC project. There is nothing to lose.

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