PPC

Digital
Advertising

Get the biggest bang for your Pay Per Click (PPC) advertising buck.

Drive Traffic Quickly

Digital ads reach your audience right away, with the potential to generate sales quickly.

Gain New Customers

Digital ads get your business in front of new clients who may not already know you’re out there.

Grow Your Following

Digital ads can reach a new audience and help you gain more new customers.

what is
pay per click advertising?

Pay Per Click advertising refers to online marketing services that only charge you if someone clicks on your ad. Generally, people use this term to describe buying paid advertising on search engines like Google through Google Ads, Bing, Yahoo, and Amazon, or social media sites including Facebook, Instagram, Twitter, Pinterest, or LinkedIn.

How Results Repeat
approaches PPC projects.

If we are setting up a paid search campaign, we start by learning about your business and work with you to develop a preliminary list of search terms people might use to find you. We also discuss your budget and set a cost-per-lead target. Next, we use online tools to develop a more comprehensive list of related keyword phrases.

Setting up your
PPC campaigns.

Finally, we set up your PPC accounts (or get added as an administrator to your existing accounts), configure them, set up appropriate Campaigns and AdGroups, populate these with ads and keywords, set initial bids, and launch your PPC campaigns. If we are setting up a paid social or display campaign, we would develop a strategy to target your ideal prospect, set a target cost per lead, create a set of ads, and set up and launch your campaign.

Our PPC process is built to deliver
optimal results for every budget

Strategy

Your business needs are specific and unique, and we deliver an ads strategy to match. Every ad engagement begins with our team learning about your business, discussing advertising options, and crafting a custom strategy to meet or surpass your goals.

Budget

Pay per click budgets vary depending on your goals, the competitiveness of your industry, the platform you’re advertising on, and much more! We’ll research and plan a click budget that gets you more traffic at a realistic monthly price point.

Targeted Approach

Digital advertising is highly targeted which helps you reach the audience most likely to convert to customers. We will develop an approach to target your future customers, whether through search, video, social media, or display advertising.

Goal Tracking

When you’re paying for every click, you want to see results. Our team sets up goal tracking for you. We’ll track the traffic coming to your site from the ads, as well as other key performance indicators, such as contact form submissions, shopping cart completions, requests for tours, and more.

Reporting

Every month, your ads team will deliver a comprehensive, dashboard-style report. Our monthly report shows site traffic, conversions, and other key performance indicators we are tracking. Regular strategy calls with the team to review the report and your goals are essential and included.

Refinement

Ongoing refinement of your campaigns helps to continue delivering the results you need. We’ll recommend suggestions for you to enhance your advertising campaigns. Using data, we’ll fine-tune your campaigns to ensure we help you continue to see results.
Drive More Traffic, Leads, and Sales

Sign up for a free marketing evaluation

Let us show you what we can do!

This sounds easy. Why do I need to hire you?

It’s easy to set up PPC campaigns, but hard to get them right. It’s very easy to make costly mistakes. That’s why so many of our clients come to us for PPC management services. We’ve seen numerous clients burn through more than our setup fees in just a few days by setting bids that are inappropriately high, choosing overly broad keywords, and forgetting to set appropriate targeting. Although it’s possible to do this successfully in-house, we feel that we add value by helping you avoid major mistakes during the setup phases and by providing ongoing campaign management.

We strongly advise you to hire someone who knows what they are doing to help you establish Google Ads and Microsoft AdCenter campaigns at the very least. We’re Google Premier Partners, which means our team members have passed tests and demonstrated to Google that we understand how to manage your campaigns.

Montage showing Digital Marketing ad analytics

How much does digital advertising cost?

One-time setup for search campaigns starts at $1,000 and social and digital campaign setup starts at $375. The base price is sufficient for most small businesses, but if you have very complex needs, the cost will be higher. Monthly support is available from $150 for social and display accounts and $250 for search accounts. If you have a search budget of $1,500, contact us for a quote.

How do I get started with PPC services?

Contact us for a free review of your website and digital presence. This will help us identify if PPC will be successful for you and also serve as a basis to evaluate the need for other marketing strategies (such as changes to your website) to be implemented prior to launching a PPC campaign. Our proposal includes a detailed analysis of your existing digital marketing and is yours to keep and use even if you don’t select us for your PPC project. There is nothing to lose.

Do you guarantee we’ll show up in search results?

Yes, our PPC search services guarantee you’ll show up in search results, provided you set a realistic budget and bid high enough.

Ready to advertise online?
Let us deliver results!

Sign up for a free marketing evaluation from Results Repeat