Search Engine Optimization (SEO) is how apartment communities like yours get their websites to appear in organic (free) results on Google, Bing, and other search engines. Essentially, we help your website show up when people search for apartments in your neighborhood. For most properties, SEO is the most cost-effective way to generate qualified leads and leases.
A critical piece of your multifamily marketing strategy should be local SEO. Having a claimed and optimized Google My Business and Bing Places listings are important in creating a strong local presence. Consistent brand messaging and NAP (Name, Address, Phone) across your various internet listings creates strength for your brand and its local presence. Many of our apartment complex marketing customers gain their most valuable leads from their local business listings. Combined with your website, these listings create a lead funnel to help fill your open apartment units.
An effective SEO campaign also reduces your dependency on ILS listings and other paid advertising sources, reducing your overall advertising costs.