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Local Search
Marketing

Reclaim your digital presence.

Increase your exposure.
Improve your local presence.

What is local search marketing?

The promotion of your business in the maps section of search results, also called the “local pack”. These types of search results are displayed when a person near you initiates a search related to your product or service. Businesses with a physical location can optimize their local business listing on search engines such as Google and Bing.

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Why do I need
local marketing?

If you own or manage a business with a traditional storefront like a restaurant, salon, apartment community, or retail store, it’s critically important to make it easy for consumers to find accurate information about you online. Your business is likely listed in hundreds of online business directories such as MapQuest, Foursquare, and YellowPages. The information about your business in these directories are called citations. Many of these sites let you claim and update and enhance the information in your listing, and many let you link back to your own website. Having correct and consistent business information (name, address, and phone number) appear in these directories is a critical part of local SEO.

Our citation building and cleanup service allows us to claim and edit many local listings to increase your potential to gain exposure in the map section of the search results while helping build your website authority.

What does your local marketing service include?

We set up and submit information about your business via paid services that syndicate your data to local directories, including Moz Local and Yext. We are also available to manually claim your listings on the most important review and rating sites, including Google My Business or Yelp.

What do I need to know?

Claiming your Google My Business listing requires you to verify that you are the actual owner of the business. As part of this process, they will send you a postcard with a PIN number to your physical address. This step complicates the claiming process but ensures that other people, including your competitors, can’t claim your listing. We will do most of the heavy lifting, but we need your on-site team to be on the lookout for that postcard and to send us the PIN.

What about ratings and reviews?

Many online directories allow users to review your business. We can monitor and respond to reviews on your behalf.

What does it cost?

Everyone’s needs are different, and your cost will depend on what services you are interested in using. Our monthly services for local search start at $100 per month. Please contact us for a unique quote.

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Local marketing is the process of using the internet to drive customers to do business with a company that has a physical location like a restaurant, salon, apartment community, or retail store.