If you own or manage a business with a traditional storefront, it’s critically important to make it easy for consumers to find accurate information about you online. Your business is likely listed for free in hundreds of online business directories, most of which you’ve never heard of! Most of these sites let you update and enhance the information in your listing, and many let you link back to your own website. Updating these online listings lets you add missing data and correct any mistakes you might find. Having consistent information about your name, address, and phone number are also thought to support SEO.