Local SEO &
Reputation Management

Improve Your Local Marketing

Increase your exposure.
Improve your local presence.

What is local SEO?

Whenever a customer uses a search engine like Google or Bing to locate a nearby shop, restaurant, business, or service provider, that’s local SEO in action.

Local SEO is a search engine optimization practice that increases business visibility in a specific location. Using local SEO strategies not only drives traffic to websites, but it also helps point customers in the direction of local shops, restaurants, and businesses. At the same time, local service providers can make more meaningful connections with the neighboring communities to extend their service area.

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Why do I need
local marketing?

If you own or manage a brick-and-mortar store or a service-based business, then it’s important to make it easy for local customers to find accurate information about your business online. Local SEO makes this possible in many ways. Results Repeat offers multiple local SEO services that can help customers connect with your business.

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Local SEO for
Your Website

First, our local SEO service can help your business rank higher in search engine results by localizing your site’s on-page content. This can be done by creating a local landing page (or individual local landing pages if you operate multiple locations) and optimizing your on-page content with keywords that are relevant to customer queries.

Another effective local SEO website tactic we use is Schema markup. By applying code to your website, this technical tactic provides search engines with vital information regarding your business’s name, address, phone number, business hours, geographic coordinates, and service area.

While optimizing your website is crucial to generating higher local search rankings, there are multiple non-website-related local SEO services that can improve your visibility, too.

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Optimizing Your
Google My Business

In many ways, Google My Business profiles have replaced the home page of your website as the first stop of a customer’s online search. That’s because businesses that make proper use of this free tool are often rewarded a spot in the all-important Local Pack organic search results. Found in the Maps section, the Local Pack displays local businesses that Google considers the most relevant to a customer’s query and geographical location.

With our local SEO Google My Business service, we’ll set up your GMB account (or optimize your current account) to ensure that it accurately reflects and communicates all of your business’s most important information. Having this information in place lets Google know that your business is relevant, reputable, and ready to help customers in your local area.

Hands holding smart phone with map open

Citation
Building

Your business is most likely listed in multiple online business directories such as MapQuest, Foursquare, Yelp, and YellowPages. The information about your business that is found in these directories is called a citation. Many of these sites let you claim, update your business’s information in the listing, and provide a link to your website. Including correct and consistent business information in local citations supports a strong name, address, phone number (NAP) profile which is a critical part of successful local SEO.

With our local SEO citation building and clean-up service, we’ll claim and edit these important local listings on your behalf. This service helps increase your business’s NAP score and exposure in the map section of the search engine results to build your website authority.

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Reputation
Management

Many online directories, listings, and accounts such as GMB, Yelp, and Travel Advisor allow users to review businesses. While some businesses dismiss these reviews as unimportant, nothing could be farther from the truth. Since tools like GMB are often the first impression that potential customers have of your business, it’s important to make a good impression. Bad reviews and/or a lack of business interaction with these reviews can cause potential customers to look elsewhere.

With our local SEO reputation management service, we’ll monitor your reviews to ensure that only legitimate reviews are displayed. Our team can also reply to all reviews (both positive and negative) with unique, personalized responses on your behalf. This practice demonstrates that your business listens to its customers and strives to provide first-rate customer service to enhance their overall experience. By practicing reputation management, we’ll improve your business’s local SEO rankings and reputation with search engines.

What does your local marketing service include?

We set up and submit information about your business via paid services that syndicate your data to local directories, including Moz Local and Yext. We are also available to manually claim your listings on the most important review and rating sites, including Google My Business or Yelp.

What do I need to know?

Claiming your Google My Business listing requires you to verify that you are the actual owner of the business. As part of this process, they will send you a postcard with a PIN number to your physical address. This step complicates the claiming process but ensures that other people, including your competitors, can’t claim your listing. We will do most of the heavy lifting, but we need your on-site team to be on the lookout for that postcard and to send us the PIN.

What about ratings and reviews?

Many online directories allow users to review your business. We can monitor and respond to reviews on your behalf.

What does it cost?

Everyone’s needs are different, and your cost will depend on what services you are interested in using. Our monthly services for local search start at $99 per month. Please contact us for a unique quote.

More Digital Marketing Services

Website Development

Web Design

Your website is your virtual storefront. A quality, easy-to-use website builds interest, trust, and engagement, which are crucial for your credibility and reputation.

SEO

Help your website show up in search results for searches related to your products or services. Users are looking for what you offer. Are they able to find you?

Pay Per Click Services

PPC

Digital ads reach your audience right away, with the potential to generate sales quickly and get your business in front of new clients.

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Social Advertising

Social advertising is one of the most affordable marketing tools available. You can meet your potential customers where they already are – on social media.

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Local Marketing

Local marketing is the process of using the internet to drive customers to do business with a company that has a physical location.

 
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CRO

Improve the power of your marketing. CRO helps keep messaging and branding consistent, further improving user experience and marketing performance.

 

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