CLEAN ENERGY INDUSTRY CASE STUDY
About The Client
Energy Efficiency Financing
The National Energy Improvement Fund (NEIF) was created to address the climate challenge by mobilizing and deploying capital with innovative energy financing programs. NEIF provides lending and other services for improvements which make homes and businesses resilient, efficient, healthy and comfortable.
The Challenge
NEIF began working with Results Repeat in 2020, first to build a new website and then to help drive new business via SEO. Results Repeat strategically positioned NEIF’s energy financing programs to reach a broader audience. Our SEO approach elevated NEIF’s online presence, helping them connect with businesses and homeowners seeking energy-efficient solutions while promoting their mission of addressing climate change. With our data-driven SEO strategies, NEIF experienced optimized content and improved search rankings that aligned with their sustainability efforts.
Our Solutions
Custom Website Design and Development
- Designed and developed a fully custom website that includes search filters, custom graphics and icons, and map search features.
Re-Established SEO Basics
- Began addressing 404 errors, missing meta descriptions, and implementing 301 redirects ensuring a more structured and search-friendly site.
Optimization for Thousands of Pages
- Optimized 1,867 pages in Q2 2024 and continued refining 1,653 pages in Q3 & Q4, while improving core pages like “Become an Approved Contractor” and “Residential Financing Opportunities” to boost visibility.
Technical SEO Cleanup
- Fixed over 2,068 pages with duplicate H1 tags, significantly improving site structure, readability, and overall search engine performance.
The Results
Data-Driven Results: 2023 – 2024
+39%
Increase in Year over Year Organic Search Traffic in 2024 when compared to 2023.
+30%
Increase in Google Search Clicks in 2024 when compared to 2023
+44%
Increase in new users from organic search traffic in 2024 vs. 2023.
That’s How We Helped Them
How Can We Help You?
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