LOCAL BUSINESS CASE STUDY
Austin Simply Fit
About The Client
Personal Training Facility
As Central Texas’ leading personal training facility, Austin Simply Fit provides its community with the tools they need to feel and perform better. Their team of personal trainers are certified and knowledgeable in such areas as fitness, health and nutrition. Using a combination of professional skills and personal experience, their team is dedicated to helping individuals to improve their performance, lead a healthier lifestyle and enjoy the benefits of weight loss.
The Challenge
When Austin Simply Fit first approached us, they were experiencing an impressive conversion rate of people who signed-up for an initial consultation. However, they wanted to build on that momentum and drive more consults via their website. Their goal was to close one consultation a week for four new clients a month over the course of a year by implementing our SEO services.
Our Solutions
SEO Performance Strategies
- Auditing the website to identify areas could be improved with SEO optimization.
- Conducting keyword research to optimize the website with relevant keywords that target specific audiences, increase organic traffic and improve SERP rankings.
- Updating CTA buttons and messaging to engage and compel visitors to sign up for a consultation.
Web Development Strategies
- Adding local business and service schema markup code to the website to help search engines better understand the content contained in the Austin Simply Fit website and important details about their business.
- Updating the main navigation menu to improve the user experience and make it easier for visitors to easily sign up for consultations and quickly find the pages or information they were looking for.
Google Business Profile (GBP) Strategies
- Updating Austin Simply Fit’s Google Business Profile (GBP) to accurately reflect the facility’s location, contact information, and business hours.
The Results
Data-Driven Results: Q4 2020 VS. Q4 2021
296%
Increased Visits from Organic Search
312%
Increased Organic Traffic
22%
Increased Pages Viewed Per Session
That’s How We Helped Them
How Can We Help You?
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