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Case Study

Farryn Electric

Web development and SEO solutions
Z

EMAIL INQUIRIES

Up 97%

Results Repeat’s SEO work resulted in an increase in email goal completions within 6 months of set up. With users requesting more information via email links on the site, we provided an increase in the customer database and overall sales from the website.

NEW SITE VISITORS

Up 230%

This website received 3168 new local visitors in comparison to the 960 in the same date range the previous year. Local businesses need to accurately target local customers. Through refined research and strategies, Results Repeat accomplished that goal.

U

ORGANIC LEADS PER MONTH

59

These are geotargeted leads in a very specific client-chosen area within one month. Many industries are highly competitive in their local marketplace. With wise and consistent SEO implementations, our locally-driven accounts have found great success.

Our Customer

Founded in 2011, Farryn Electric is a local residential electrician looking to build a customer base in a specific geographic area. Being a family owned and operated business means that serving their community is important to them and they take pride in maintaining a reputation of high-quality work among their clients.

Challenge

This client needed more local leads in very specific geographic areas. The search for “electricians near Philadelphia” would not work as they are only licensed in suburban towns. Our objective was to market to specific geo-targeted locations and increase their customer base.

Solution

Results Repeat approached this challenge with a holistic solution. Farryn’s initial website needed better geographic optimization to help boost their local search presence. By carefully researching keywords related to their core service offerings, and better defining their preferred geographic area, we were able to create a strategy to bring them more customers who were looking for their services. We began the SEO implementation by updating the title tag and meta description on each page to include a keyword related to the service featured on that page, plus a geographic/location reference. We then began optimizing the on-page content: improving the language to include keywords and geographic information, adding descriptive headers, adding internal links to other pages, and adding call-to-action statements and buttons to encourage users to engage more with the site. Along with other Results Repeat strategies, we support the client’s maintenance of a very good Google My Business profile, which is extremely helpful for local search. Farryn Electric has seen a steady increase in organic traffic since the SEO implementation and launch of their new site!

“We are always getting good news from you folks and have been so happy with your company!”

That’s How We Helped Them
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