STAFFING & RECRUITING FIRM CASE STUDY
Hunter International
About The Client
Staffing & Recruiting Firm
A premier workforce solutions provider specializing in the Sciences, Technology, Engineering, and Mathematics (STEM) industries, Hunter International forms powerful connections with both clients and job seekers.
The Challenge
After redesigning and launching their new website, Hunter International wanted to grow their presence on search engines to better connect with potential clients and job seekers in their specialized industries.
Our Solutions
SEO Performance Strategies
- Developed a custom SEO strategy to increase the quantity and quality of organic traffic to the Hunter International site.
- Conducted extensive non-branded keyword research to attract relevant professionals who are searching for STEM jobs and companies that are searching for qualified talent to fill their available positions.
- Performed relevant keyword targeting for each industry and all category pages within the site.
- Developed and optimized introductory content for the “Find a Job” page.
- Designed and created content a series of new pillar pages for a variety of job seeker and employer categories.
- Optimized new pillar page content with relevant keywords and added appropriate internal linking to build relevance and authority signals to improve visibility in search engines, ranking position, and incoming organic traffic numbers.
- Permitted all job posts to be indexed by search engines.
- Conducted quarterly audits to identify any technical issues and new keyword targeting opportunities.
- Compressed all images to load faster and improve site speed.
- Removed extra H1 tags (these tags indicate the main topic of each of the site’s pages to search engines and users) from the site.
The Results
Data-Driven Results: Q4 2022 – Q4 2023
61%
Increase in Total Clicks (2.93K vs 4.71K)
118%
Increase in Impressions (113K vs 246 K)
974
Organic Keywords the site now ranks for
That’s How We Helped Them
How Can We Help You?
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