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Case Study

Uniqknits

SEO strategy solutions
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TOP PRODUCT SALES

705 vs 6

Selling unique products driven by seasonal sales during the cold months of October through March, Results Repeat increased actual online sales during those months year over year.

OVERALL RANKING FOR 8 KEYWORDS

#1

According to SEMRush, this client consistently ranks #1 for 8 keywords that were identified by our research along with the client’s target markets.

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NUMBER OF KEYWORDS RANKING HIGHER THAN AMAZON.COM

38

Based on SEMRush report, this domain name comes up higher in searches than Amazon.com for specific keywords.

Our Customer

Uniqknits is a provider of circulation-enhancing gloves for people with certain health issues. With backgrounds in engineering, fashion, and business development the four founders of Uniqknits found fresh look at performance fabrics that can help those with circulation issues. Since beginning their campaign, they have expanded their line to include hats and scarves with the same innovative technology.

Challenge

When using broad search terms, this client was failing to reach their target audience and online sales were low

Solution

This client is focused on a very specific audience: typically people with certain health issues like autoimmune disease or generally poor circulation. We focused our SEO strategy on targeting these specific audiences rather than the highly competitive search audience for broad phrases like “warm gloves.” By creating website pages that are focused on individual audiences that speak to their needs, and optimizing on-page content to include keywords favored by the audience, descriptive headers, internal links to other pages, and call-to-action statements, we have encouraged users to view the products (and ultimately make a purchase). Organic traffic drives approximately 54% of visits and 30% of sales during their busy months.

Because Google is constantly updating their algorithms, we must remain diligent in our keyword focus through consistent keyword research and analysis for this site.

That’s How We Helped Them
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