Before investing in paid digital advertising, it’s important you understand your business goals and what you’re expecting to get from your ads. Are you looking to increase brand awareness? Are you looking to get more sales? Are you looking to grow your social media engagement? Are you trying to get more website visitors?
Whatever the case may be, it’s best to consider these kinds of question before you invest in search ads and social ads. Once you understand your business goals, you’re better able to navigate which advertising platform is best for you. What’s the difference between search ads and social ads, you ask? Well, let’s dive in.
How Facebook Advertising Can Help Your Business
There are over 1.6 billion people that businesses can connect with by leveraging Facebook. Just as we mentioned, Facebook recommends you choose your ad campaign with your business goals in mind. Facebook Ads Manager offers an array of marketing objectives within their platform to help you reach your business goals. Just a preview of the options include:
Brand Awareness
If you’re looking to introduce your brand to more consumers and increase your brand’s familiarity, then Facebook has the ability to show your ads to people who are likely to be interested in your offerings based on their social media activity.
Reach
If you’re trying to expand your company’s reach to a significant amount of people, Facebook offers the opportunity to help you gain the maximum amount of exposure to people in your specific target audience.
Engagement or Video Views
If you’re hoping to grow your channels, increase engagement with your brand’s posts, or get your video content in front of the right people, Facebook even offers a few solutions to help you achieve these goals.
There are a variety of other objectives that Facebook Ads provide to help your business reach its goals. Generally speaking though, unless your company is consumer goods oriented, the most successful campaigns you’ll see using Facebook ads are those for increasing your brand’s exposure in one of the ways listed above. Facebook ads work best for your top of funnel needs. This is because Facebook users are on the app for leisure purposes most of the time; they aren’t typically using Facebook to search for their next product or service investment.
If you’re looking to expand your brand’s reach or engagement, you can talk to one of our experts to learn more about Facebook Ad campaigns. If instead, you’re looking to convert more qualified leads and target those who are ready to purchase, that’s where Google Ads may be a benefit to you.
Facebook Ads for Beginners
How Google Ads Can Help Your Business
Simply put, Google Ads are served directly to an audience that is interested in businesses like yours. The biggest benefit to investing in Google Ads is that the ads are seen by people who are already searching for products or services similar to your offerings. Similar to Facebook ads, Google also takes your goals into consideration in the campaign build. If you’re looking to do any of the items below, Google ads could be the online advertising option for your business.
Website Visits
If you’re looking to increase website traffic to convert users to purchase, signup, or book with your company, then a Google Ad Campaign that focuses on directing your audience to your company website is an option.
Phone Calls
If you’re looking to get more phone calls, Google offers an ad option that features your phone number and a call-to-action that encourages your target audience to call your business.
In-Store Visits
If you’re looking to target a local customer base and increase foot traffic to your store or business, Google even has ads that help your local target audience find your company.
In essence, Google Ads helps you target an audience that has search and purchase intent. Meaning, you’re more likely to garner the attention of those ready to invest in your service or product with paid search advertising. Whereas, Facebook Ads help increase your brand’s awareness and engagement. Both serve an important purpose in the sales funnel though, and can even be used together to nurture your leads from start to finish.
If you’re curious to learn more about how you can use Facebook Ads and Google Ads to meet your business goals, we’re here to help. Our paid digital advertising team would be happy to provide a complimentary marketing evaluation to determine what ad campaigns could work best for your business.
