As the 2024 election cycle comes to an end, businesses across various industries are likely wondering how this shift will affect their post-election advertising strategies and paid campaigns. The...
Marketing Consulting
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Why Does Site Speed Matter and How Can I Improve It?
In a world where instant access is the norm, the speed of your website can be the difference between gaining a loyal customer or losing them in seconds. Site speed isn’t just about how quickly your...
Why Should I Invest in SEO Services If Most of My Business Comes from Referrals?
If your business thrives on referrals, congratulations! Referrals are a powerful testament to the quality of your service, the satisfaction of your customers, and the strength of your reputation. ...
What Goes into the Cost of Creating a Website?
Building a new website or refreshing an existing one involves multiple factors that contribute to the overall cost. From the initial planning stages to the ongoing maintenance and updates, each step...
The Pros and Cons of AI Transcription Tools
Due to the increased use and popularity of video conferencing calls, the demand for transcription tools has never been greater. With the rise of Artificial Intelligence (AI) technology,...
The Benefits of Having a Digital Marketing Strategy for 2024
Having a solid digital marketing strategy is not just an option but a necessity for businesses aiming to thrive in 2024. As a leading digital marketing agency specializing in Search Engine...
7 Reasons to Stop Googling Your Company
As a business owner, you're understandably eager to see how well your company is performing on Google. It's only natural to want to type your business's name into Google’s search bar to see where...
What Is Google Analytics 4?: Empowering Business Owners with Powerful Insights
When marketing evolved from longstanding, yet expensive methods like print and media advertising to more affordable digital means like email, social media and search engine marketing, business...
4 Benefits of Conversion Tracking
The shift from traditional marketing to digital marketing opened the door to greater opportunities for small and medium businesses. Thanks to digital marketing, small businesses like yours can...
Scaling Back Your Marketing Budget: What You Should Guard – And What You Can Safely Cut
All businesses currently have one thing in common: dealing with the combined effects of high inflation and high interest rates. There’s no doubt that these two factors have contributed to...
Preparing For GA4: What You Should Do Now
Earlier this year, Google made a major announcement: On July 1, 2023, Google will discontinue their Universal Analytics (UA) service and replace it with a new one named Google Analytics 4 (GA4). ...
3 Indicators of Organic Search Success
As a small or mid-size business, you want your website to hold its own against the competition. That’s why you invested your time into launching an organic (AKA unpaid) search campaign. Ultimately,...
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