Building a new website or refreshing an existing one involves multiple factors that contribute to the overall cost. From the initial planning stages to the ongoing maintenance and updates, each step...
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The Pros and Cons of AI Transcription Tools
Due to the increased use and popularity of video conferencing calls, the demand for transcription tools has never been greater. With the rise of Artificial Intelligence (AI) technology,...
The Benefits of Having a Digital Marketing Strategy for 2024
Having a solid digital marketing strategy is not just an option but a necessity for businesses aiming to thrive in 2024. As a leading digital marketing agency specializing in Search Engine...
7 Reasons to Stop Googling Your Company
As a business owner, you're understandably eager to see how well your company is performing on Google. It's only natural to want to type your business's name into Google’s search bar to see where...
What Is Google Analytics 4?: Empowering Business Owners with Powerful Insights
When marketing evolved from longstanding, yet expensive methods like print and media advertising to more affordable digital means like email, social media and search engine marketing, business...
4 Benefits of Conversion Tracking
The shift from traditional marketing to digital marketing opened the door to greater opportunities for small and medium businesses. Thanks to digital marketing, small businesses like yours can...
Scaling Back Your Marketing Budget: What You Should Guard – And What You Can Safely Cut
All businesses currently have one thing in common: dealing with the combined effects of high inflation and high interest rates. There’s no doubt that these two factors have contributed to...
Preparing For GA4: What You Should Do Now
Earlier this year, Google made a major announcement: On July 1, 2023, Google will discontinue their Universal Analytics (UA) service and replace it with a new one named Google Analytics 4 (GA4). ...
3 Indicators of Organic Search Success
As a small or mid-size business, you want your website to hold its own against the competition. That’s why you invested your time into launching an organic (AKA unpaid) search campaign. Ultimately,...
Integrate Paid Social and Organic Social Into Your Social Media Strategy
Have you been weighing the options between organic and paid social media but not understanding the difference? Organic social media is content curated to reach followers through content shared at no...
Build Your Audience Base With Social Media Advertising
As we continue to see increased popularity in social media, it can become quickly evident you should be utilizing social media advertising as a tool in your digital marketing arsenal. From nurturing...
How to Grow A Website | Phases of Website Traffic Growth
Growth of Your Website and Brand We know designing a brand-new website or rebuilding your current one can seem overwhelming and that when it comes to website traffic growth, generating 100 visitors...
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