Empathy marketing is a strategy that has gained popularity among marketers over the last several years, but it’s never been more relevant and necessary than in 2020, the year of COVID-19. What Is...
Keyword research may be the most important step in an SEO campaign. Just as you wouldn’t build a house on a muddy slope without a proper foundation, you wouldn’t want to begin optimizing a website...
Quality Content Is Written for People - Not Search Engines Digital marketers always throw around the term "quality content," but sometimes the meaning of that phrase gets lost. What are the...
Content has a purpose. Your content marketing agency or advisor may suggest increased content on your website. However, many companies get stuck in the rut of creating content for content’s sake and...
When you spend significant time curating and creating engaging and relevant content, why not make the most of your investment and use it to its fullest potential? Repurposing the content that you’ve...
People come to us all the time and tell us they are spending a lot of money on blogging and they can’t see that it’s “working” or generating an ROI. We look at Google Analytics and confirm that, in...
