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Building a Great Email Marketing List

Building a Great Email Marketing List

Email marketing is one of the most effective forms of business communication. You can reach current and potential customers where they already are – in their email. Instead of having to bring people to your website or social media platforms, you can meet them in their...

What is A/B Testing?

Through research, advanced optimization techniques, and expert insight, we can typically implement an effective online marketing plan for any industry. However, sometimes, we need more. Sometimes, it helps to have additional data to confirm we’re on the right...

Email Marketing Services: MailChimp v. Zoho

When it comes to email marketing services, there are many good options to pick from. For our first email campaign, we narrowed it down to MailChimp and Zoho. We have used MailChimp on other projects in the past and have had great results, but we thought Zoho might be...