As a business owner, you're understandably eager to see how well your company is performing on Google. It's only natural to want to type your business's name into Google’s search bar to see where...
7 Reasons to Stop Googling Your Company
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Preparing For GA4: What You Should Do Now
Earlier this year, Google made a major announcement: On July 1, 2023, Google will discontinue their Universal Analytics (UA) service and replace it with a new one named Google Analytics 4 (GA4). ...
Optimize Your Google Ads Campaign Limited By Budget
You’ve heard it time and time again: Google Ads are an inexpensive way to reach new interested audiences! That sounds fantastic on the surface but what many consider “inexpensive” is not realistic...
Facebook Ads vs Google Ads: Know The Difference In Results
Before investing in paid digital advertising, it’s important you understand your business goals and what you’re expecting to get from your ads. Are you looking to increase brand awareness? Are you...
Google Display Remarketing: An Affordable Way To Bring Users Back To Your Site
Have you ever looked at a product online and then suddenly started seeing ads for it everywhere? It’s not a coincidence, it's remarketing! This is a tool that pay per click management teams use to...
The Benefits of Using Dynamic Keyword Insertion
One of the most crucial elements of ad creation is understanding the people who are on the other end of your campaigns. In a perfect world, we could tailor our ads specifically to every person...
4 Ways to Increase Your PPC Campaign Conversions
Expand Your Search Campaigns & Increase Conversions Using Relevancy Are you struggling to find more ways to expand your search campaigns, orchestrate conversions, and generate positive...
How to Know You’re Hiring the Best Google Ads Agency
Hiring an agency to help with Google Ads can seem like a waste of money, especially for companies that handle their own Google Ads campaigns. In reality, there are a number of reasons that hiring a...
2019 Google AdWords Trends
Executives at Google have been discussing changes and updates to Google Ads during the latest company earnings calls. We know that Google Ads trends are always changing, so it's important to stay up...
Click Share to Search Campaigns coming back to Google Ads
With all the changes coming to Google, it can be hard to stay updated on what will be the most useful to your marketing strategy. Click share will be rolling out for search campaigns in Google Ads....
Learn how to Improve your Google Ads Optimization Scores
Google has released an official set of best practices for Google Ads users to improve optimization scores. Optimization scores provide insight into how well an Ads campaign is optimized. It was...
Knowing How to Test Your Ads is Key
The importance of ad testing in search engine marketing (SEM) is an uncontended maxim among advertisers. Unfortunately, advertising professionals offer no unanimous recommendation on the most...
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