Hiring an agency to help with Google Ads can seem like a waste of money, especially for companies that handle their own Google Ads campaigns. In reality, there are a number of reasons that hiring a PPC specialist is a great choice for your campaigns. Let’s take a look at how getting expert input can save your campaign and your budget.
Find the Most Productive Keywords
A skilled Google Ads analyst will be able to work with you to figure out what keywords will work best for your campaigns. They take into consideration your industry, your business’s specialties, what keywords your competitors are ranking for, and many other important factors. Not only are these factors you may not take into consideration when you create your own campaigns, but the right Google Ads analyst will know the best approach with the information they get. Keyword research is an important step to ensure you’re not wasting money in your campaigns, so having a more experienced set of eyes on the project can go a long way in saving your resources. In addition to choosing the right keywords, an analyst will also know the proper way to test the ads to further get the most bang for your buck.
Know the Google Ads Platform
Google Ads is a platform that’s constantly changing — and we mean constantly. In just one year Google Ads can go through a multiple updates and changes, in addition to beta testing new ad options, meaning that having a specialist actively engaged in your campaign can make things a lot smoother. Someone who’s experienced in PPC knows what to do when new changes roll out and know what to look out for in future updates.
Having a relationship with Google is priceless. Agencies and Google Ads Partners have great relationships with Google, having a single point of contact they can reach out to whenever they need to. Google even provides Ads Partners with things like training on new features, account reviews, and access to betas for new and secret features that lead to positive impacts on performance. You can even receive lightning-fast, proactive, customized support for your campaigns.
An Agency Provides Experience
Working with an agency means your campaigns are directed by a specialist who works with many clients from many different industries. They likely have clients that are in the same industry or niche as you, and they may already have a strategy that works for a business like yours. If you choose to take on your own Google Ads campaigns, you may miss out on this crucial expertise.
Your time is valuable, especially as a business owner. Spending too much of that time researching the best practices for running a Google Ads campaign and studying the numbers can mean losing time in other aspects of running the company. Outsourcing your PPC efforts can save a lot of time and frustration and lead to better numbers in the long run. A third party company will know the best practices to optimize your Google Ads score and can potentially increase your conversions faster than you could on your own. Hiring an agency means you’ll be able to get back on track with your schedule and take care of other matters that only you can attend to.
Choosing to hire an agency for your Google Ads campaigns is a big choice, so make sure you do your research on the agencies that interest you before you ask for a quote. Wasting money on Ads campaigns happens, but it is avoidable. The Google ads specialist at Results Repeat are here for all of your PPC needs with years of experience. Reach out to us today to get your next Google Ads campaign started, we’d be happy to help!