When determining the best digital marketing strategies, it is important to understand the different benefits of SEO and SEM.
SEO vs. SEM in Digital Marketing: What’s the difference?
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Optimize Your Google Ads Campaign Limited By Budget
You’ve heard it time and time again: Google Ads are an inexpensive way to reach new interested audiences! That sounds fantastic on the surface but what many consider “inexpensive” is not realistic...
Digital Advertising for Summer Starts Now: Here’s Why
Are you thinking about summer promotions for vacation properties, summer camps, or e-commerce product deals? It’s never too early to get started. Summer will be here before you know it. Now is the...
Build Your Audience Base With Social Media Advertising
As we continue to see increased popularity in social media, it can become quickly evident you should be utilizing social media advertising as a tool in your digital marketing arsenal. From nurturing...
Facebook Ads vs Google Ads: Know The Difference In Results
Before investing in paid digital advertising, it’s important you understand your business goals and what you’re expecting to get from your ads. Are you looking to increase brand awareness? Are you...
3 Steps to Empathy Marketing on Digital Platforms
Empathy marketing is a strategy that has gained popularity among marketers over the last several years, but it’s never been more relevant and necessary than in 2020, the year of COVID-19. What Is...
Why Conversion Tracking Matters for Your Business
Your website launched and it looks great, but now what? Is your online presence making any contribution to your bottom line? How can you tell whether you’re getting leads through your website, or...
How To Correctly Set Up Location Targeting in Google Ads
Is Your Campaign Correctly Targeting Your Locations? Google Ads has many hidden settings and options you can choose from when first setting up a campaign. Settings such as blocking specific ad...
How to Grow A Website | Phases of Website Traffic Growth
Growth of Your Website and Brand We know designing a brand-new website or rebuilding your current one can seem overwhelming and that when it comes to website traffic growth, generating 100 visitors...
Google Display Remarketing: An Affordable Way To Bring Users Back To Your Site
Have you ever looked at a product online and then suddenly started seeing ads for it everywhere? It’s not a coincidence, it's remarketing! This is a tool that pay per click management teams use to...
The Benefits of Using Dynamic Keyword Insertion
One of the most crucial elements of ad creation is understanding the people who are on the other end of your campaigns. In a perfect world, we could tailor our ads specifically to every person...
Why Invest In Digital Marketing, Part 2: PPC
Why Invest In Digital Marketing, Part 2: PPC When it comes to investing in digital marketing, it can be overwhelming to decide where to begin and how to know if you are making the right...
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