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Knowing How to Test Your Ads is Key

Knowing How to Test Your Ads is Key

The importance of ad testing in search engine marketing (SEM) is an uncontended maxim among advertisers. Unfortunately, advertising professionals offer no unanimous recommendation on the most effective way to test ads. When properly executed, ad testing provides...
Google Ads to Manage Campaigns for Select Users

Google Ads to Manage Campaigns for Select Users

Google Ads is automatically implementing campaign changes to certain accounts unless users opt-out of the update. The advertising platform is sending email notifications to select users to inform them that their accounts are eligible for “complimentary campaign...
Keeping PPC Campaigns Healthy in 2019

Keeping PPC Campaigns Healthy in 2019

The new year is bringing new opportunities for paid advertisers to effectively manage a successful pay-per-click (PPC) campaign. New audience tracking tools, paid platform features, and online user trends will shape the best PPC practices of 2019. If maintaining a...
Don’t Make These Remarketing Mistakes

Don’t Make These Remarketing Mistakes

Many companies are seeing great success and improved efficiency by changing their digital marketing strategies. One addition to an already great digital marketing strategy that maybe you haven’t thought about is remarketing. Remarketing means you’re targeting...