As a business owner, you may have heard the term "landing page" used in discussions with digital marketing professionals and other business owners. But you may not know what a landing page is or...
Landing Page Must-Haves
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PPC For Ecommerce Checklist
As an ecommerce business, the number of visitors your website receives on any given day is incredibly important. A lack of visitors to your website is as alarming as a brick and mortar store that’s...
Scaling Back Your Marketing Budget: What You Should Guard – And What You Can Safely Cut
All businesses currently have one thing in common: dealing with the combined effects of high inflation and high interest rates. There’s no doubt that these two factors have contributed to...
Are You Wasting Money on PPC Advertising?
Pay-per-click (PPC) advertising is an effective and inexpensive marketing tool - when it’s used properly. Unfortunately, it can also be very expensive if you’re unfamiliar with this digital...
You’re Doing PPC Wrong: Here’s How to Fix It
Digital marketing has leveled the advertising playing field for many small and mid-size businesses. While traditional advertising that relied primarily on print and broadcast media proved too...
Paying for a Premium SERP Spot While Your SEO Ramps Up
Implementing a Search Engine Optimization (SEO) strategy for your website is extremely important for small and mid-sized businesses for many reasons. Primarily, it’s one of the most budget-friendly...
SEO vs. SEM in Digital Marketing: What’s the difference?
When determining the best digital marketing strategies, it is important to understand the different benefits of SEO and SEM.
Optimize Your Google Ads Campaign Limited By Budget
You’ve heard it time and time again: Google Ads are an inexpensive way to reach new interested audiences! That sounds fantastic on the surface but what many consider “inexpensive” is not realistic...
Digital Advertising for Summer Starts Now: Here’s Why
Are you thinking about summer promotions for vacation properties, summer camps, or e-commerce product deals? It’s never too early to get started. Summer will be here before you know it. Now is the...
Build Your Audience Base With Social Media Advertising
As we continue to see increased popularity in social media, it can become quickly evident you should be utilizing social media advertising as a tool in your digital marketing arsenal. From nurturing...
Facebook Ads vs Google Ads: Know The Difference In Results
Before investing in paid digital advertising, it’s important you understand your business goals and what you’re expecting to get from your ads. Are you looking to increase brand awareness? Are you...
3 Steps to Empathy Marketing on Digital Platforms
Empathy marketing is a strategy that has gained popularity among marketers over the last several years, but it’s never been more relevant and necessary than in 2020, the year of COVID-19. What Is...
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