Should You Be Using Facebook Ads?
Facebook advertising offers a host of benefits for your business. If you’ve been working with a PPC management agency, but haven’t been convinced on whether you should invest in Facebook advertising, here are some solid reasons to dive in. Easy targeting. Facebook...Are You Wasting Money on PPC Advertising?
Pay-per-click advertising can be effective. It can also be very expensive if your pay-per-click advertising agency doesn’t really know what they’re doing or isn’t giving your account the attention it needs to perform well. Clients have come to us with horror...Summer 2018 Internet Security Changes Part III: Facebook Ads Targeting
Internet Security Updates Part III: Changes in Facebook’s Ad Targeting In our three-part series about upcoming security changes, we’ve covered two important upcoming changes: SSL and GDPR Compliance. In our final post in our three-part series, we’re...
Optimizing for Voice-Activated Search
In just a few years, the use of voice assistants has gone from rare to common. In 2015, 65 percent of people reported using a mobile voice assistant, like Siri, up from only 30 percent in 2013. In addition, as of early 2017, it’s estimated that at least 12 percent of...
