Empathy marketing is a strategy that has gained popularity among marketers over the last several years, but it’s never been more relevant and necessary than in 2020, the year of COVID-19. What Is...
Social Media
Managing Your Social Media Presence
How active is your business on social media? Many of our clients simply don’t have time or staff to dedicate to a posting schedule or content creation because they’re loaded with other day-to-day...
Facebook Removes Ad Targeting Options
Back in December, a big announcement was made in the paid social realm: Facebook removes ad targeting options in order to protect its users from discriminatory advertising. Over 5,000 targeting...
Should You Be Using Facebook Ads?
Facebook advertising offers a host of benefits for your business. If you’ve been working with a PPC management agency, but haven’t been convinced on whether you should invest in Facebook...
Summer 2018 Internet Security Changes Part III: Facebook Ads Targeting
Internet Security Updates Part III: Changes in Facebook's Ad Targeting In our three-part series about upcoming security changes, we've covered two important upcoming changes: SSL and GDPR...
How Many of Your Marketing Influencers’ Likes Are Bought and Paid For?
Buying followers on social media platforms is big business. Many celebrities, social influencers, and event marketing companies buy followers to increase their clout on social media. While this...
Facebook’s Changes Aiming to Reduce Fake News May Impact You
Recently, Facebook rolled out a new change to specific posting capabilities in an effort to reduce viral fake news. Until recently, users who were posting a link to a Facebook page could change the...
Instagram Announces New Business Tools… Finally!
Using Instagram for business just got easier. Instagram has finally announced a new suite of business tools for their users. In a blog post earlier this month, the social media powerhouse detailed...
Don’t Let Instagram Updates Get You Down
With over 400 million monthly active users, Instagram has helped countless brands grow their online visibility and create meaningful relationships with customers. Many companies have figured out how...
Don’t Just Tweet: Real-Time Content as Part of Your SEO Strategy
Facebook and Twitter can help you leverage what’s going on in the news to make you stand out and create engagement. But capitalizing on the news can also be part of your SEO strategy. Creating...
LinkedIn to… Laziness?
Social media sites are constantly prowling for new revenue streams. LinkedIn now sells job postings, for example. So, when I needed an SEM person, I plunked down a few hundred dollars to advertise...