When it comes to digital marketing, your business’ online presence is essential. Your website is the most effective way to connect with potential customers, build leads and increase your revenue, ...
The Benefits of Good Web Design
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7 Reasons to Stop Googling Your Company
As a business owner, you're understandably eager to see how well your company is performing on Google. It's only natural to want to type your business's name into Google’s search bar to see where...
What Is Google Analytics 4?: Empowering Business Owners with Powerful Insights
When marketing evolved from longstanding, yet expensive methods like print and media advertising to more affordable digital means like email, social media and search engine marketing, business...
How To Know It’s Time For A Website Redesign
In today's digital landscape, having a functional and visually appealing website for your business is vital for its success. However, as technology evolves, new trends emerge, and user...
Landing Page Must-Haves
As a business owner, you may have heard the term "landing page" used in discussions with digital marketing professionals and other business owners. But you may not know what a landing page is or...
Why You Should Avoid Guaranteed SEO Results
Guarantees can be very persuasive marketing and sales tools. An interested audience member can easily become a new customer if a product or service is guaranteed. Why? When a company demonstrates...
4 Benefits of Conversion Tracking
The shift from traditional marketing to digital marketing opened the door to greater opportunities for small and medium businesses. Thanks to digital marketing, small businesses like yours can...
Scaling Back Your Marketing Budget: What You Should Guard – And What You Can Safely Cut
All businesses currently have one thing in common: dealing with the combined effects of high inflation and high interest rates. There’s no doubt that these two factors have contributed to...
Preparing For GA4: What You Should Do Now
Earlier this year, Google made a major announcement: On July 1, 2023, Google will discontinue their Universal Analytics (UA) service and replace it with a new one named Google Analytics 4 (GA4). ...
What Is E-A-T and How Does It Affect Your Business?
In recent years, there’s been a lot of digital marketing discussions that revolve around one particular topic: E-A-T. While most digital marketing experts are well-informed about E-A-T and its...
The Importance of Google Business Profile for Apartments
Claiming and optimizing your Google Business Profile (formerly known as Google My Business) is one of the most important marketing channels in the multifamily industry. Unfortunately, this powerful...
3 Indicators of Organic Search Success
As a small or mid-size business, you want your website to hold its own against the competition. That’s why you invested your time into launching an organic (AKA unpaid) search campaign. Ultimately,...
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