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Claiming and optimizing your Google Business Profile (formerly known as Google My Business) is one of the most important marketing channels in the multifamily industry. Unfortunately, this powerful...
As a small or mid-size business, you want your website to hold its own against the competition. That’s why you invested your time into launching an organic (AKA unpaid) search campaign. Ultimately,...
One of the most common questions many business owners ask is “Do I need to know who my target audience is for my SEO marketing to be effective?” Since the answer to this question is multi-layered...
Reaching the right audience is essential for digital marketing. However, many businesses fail to find their audience. Instead of targeting their marketing campaigns to reach, engage and convert...
There’s one thing that every website has in common: it doesn't age gracefully. Even the best websites eventually fall victim to such issues as slower speeds and outdated content. Over time, an...
Guarantees can be very persuasive marketing and sales tools. An interested audience member can easily become a new customer if a product or service is guaranteed. Why? When a company demonstrates...
Implementing a Search Engine Optimization (SEO) strategy for your website is extremely important for small and mid-sized businesses for many reasons. Primarily, it’s one of the most budget-friendly...
When determining the best digital marketing strategies, it is important to understand the different benefits of SEO and SEM.
As its name implies, the goal of Search Engine Optimization (SEO) is to achieve high rankings for your website on search engines, especially Google. You earn those high rankings by optimizing your...
Do your website and digital marketing campaigns answer your users' most frequently asked questions? Whether you are working to increase apartment lease-ups through your web marketing, or improve...
Your website launched and it looks great, but now what? Is your online presence making any contribution to your bottom line? How can you tell whether you’re getting leads through your website, or...
If you’ve been working with a digital marketing agency, or have been researching how search engine optimization works, you might have heard the terms schema markup, JSON-LD, structured data, rich...
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