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All businesses currently have one thing in common: dealing with the combined effects of high inflation and high interest rates. There’s no doubt that these two factors have contributed to...
Earlier this year, Google made a major announcement: On July 1, 2023, Google will discontinue their Universal Analytics (UA) service and replace it with a new one named Google Analytics 4 (GA4). ...
In recent years, there’s been a lot of digital marketing discussions that revolve around one particular topic: E-A-T. While most digital marketing experts are well-informed about E-A-T and its...
Claiming and optimizing your Google Business Profile (formerly known as Google My Business) is one of the most important marketing channels in the multifamily industry. Unfortunately, this powerful...
As a small or mid-size business, you want your website to hold its own against the competition. That’s why you invested your time into launching an organic (AKA unpaid) search campaign. Ultimately,...
One of the most common questions many business owners ask is “Do I need to know who my target audience is for my SEO marketing to be effective?” Since the answer to this question is multi-layered...
Reaching the right audience is essential for digital marketing. However, many businesses fail to find their audience. Instead of targeting their marketing campaigns to reach, engage and convert...
There’s one thing that every website has in common: it doesn't age gracefully. Even the best websites eventually fall victim to such issues as slower speeds and outdated content. Over time, an...
Guarantees can be very persuasive marketing and sales tools. An interested audience member can easily become a new customer if a product or service is guaranteed. Why? When a company demonstrates...
Implementing a Search Engine Optimization (SEO) strategy for your website is extremely important for small and mid-sized businesses for many reasons. Primarily, it’s one of the most budget-friendly...
When determining the best digital marketing strategies, it is important to understand the different benefits of SEO and SEM.
As its name implies, the goal of Search Engine Optimization (SEO) is to achieve high rankings for your website on search engines, especially Google. You earn those high rankings by optimizing your...
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