As a business owner, you may have heard the term "landing page" used in discussions with digital marketing professionals and other business owners. But you may not know what a landing page is or...
Landing Page Must-Haves
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Why You Should Avoid Guaranteed SEO Results
Guarantees can be very persuasive marketing and sales tools. An interested audience member can easily become a new customer if a product or service is guaranteed. Why? When a company demonstrates...
4 Benefits of Conversion Tracking
The shift from traditional marketing to digital marketing opened the door to greater opportunities for small and medium businesses. Thanks to digital marketing, small businesses like yours can...
Scaling Back Your Marketing Budget: What You Should Guard – And What You Can Safely Cut
All businesses currently have one thing in common: dealing with the combined effects of high inflation and high interest rates. There’s no doubt that these two factors have contributed to...
Preparing For GA4: What You Should Do Now
Earlier this year, Google made a major announcement: On July 1, 2023, Google will discontinue their Universal Analytics (UA) service and replace it with a new one named Google Analytics 4 (GA4). ...
What Is E-A-T and How Does It Affect Your Business?
In recent years, there’s been a lot of digital marketing discussions that revolve around one particular topic: E-A-T. While most digital marketing experts are well-informed about E-A-T and its...
The Importance of Google Business Profile for Apartments
Claiming and optimizing your Google Business Profile (formerly known as Google My Business) is one of the most important marketing channels in the multifamily industry. Unfortunately, this powerful...
3 Indicators of Organic Search Success
As a small or mid-size business, you want your website to hold its own against the competition. That’s why you invested your time into launching an organic (AKA unpaid) search campaign. Ultimately,...
Do You Need To Know Your Target Audience for SEO?
One of the most common questions many business owners ask is “Do I need to know who my target audience is for my SEO marketing to be effective?” Since the answer to this question is multi-layered...
Why You Shouldn’t Target Everyone: Segmenting and Casting a Smaller Net
Reaching the right audience is essential for digital marketing. However, many businesses fail to find their audience. Instead of targeting their marketing campaigns to reach, engage and convert...
When and Why to Include an SEO Team During a Website Rebuild
There’s one thing that every website has in common: it doesn't age gracefully. Even the best websites eventually fall victim to such issues as slower speeds and outdated content. Over time, an...
Paying for a Premium SERP Spot While Your SEO Ramps Up
Implementing a Search Engine Optimization (SEO) strategy for your website is extremely important for small and mid-sized businesses for many reasons. Primarily, it’s one of the most budget-friendly...
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