Learn how to Succeed at Marketing on Mobile

June 28, 2019

Mobile marketing is becoming more important each year. With the convenience of cell phones, people can now find any information they want from the palm of their hand. The key to successful mobile marketing is to constantly look for new ways to cater to the mobile market. Over half of users access the internet on a mobile platform, and they’re becoming more knowledgable about their consumer decisions on those platforms. It’s important to know your options when cracking down on your mobile marketing strategy so you can stay ahead of the competition.

Gamify Your Approach

Many people use their phones as a form of entertainment, so why not use that to your advantage? Mobile audiences are always looking for new ways to engage their attention and interests, and it’s a powerful technique for keeping your brand in mind. Because mobile devices are so integrated with social networks, users can act as brand advocates for you as they draw the interest of friends and family to these games. Rewards systems are incredibly popular with online games, as users like to have a real-life incentive to work towards such as discounts and free gifts.

Streamlining For Google

All of your marketing efforts should be adapted for mobile use. This includes websites, newsletters, blog posts, and everything else. With the start of mobile-first indexing, it’s more important now than ever to make mobile platforms your focus when making changes to your marketing strategy. Make sure you keep AI in mind as well, as AI is said to be en route to “revolutionize” marketing in the next few years. AI systems are incredibly good at sorting through information quickly to find patterns that will help inform your marketing decisions. Google and other AI programs can help you identify the best leads as well as peak times to push offers and updates.

Build Your Infrastructure

Use the tech you have to your advantage. Part of successful mobile marketing is having the right infrastructure for your site and your marketing efforts. Website speed is a great place to start, as sites that take longer than five seconds to load see a bounce rate of about 90%. A secure network is another pillar of a great infrastructure. Many internet users are worried about their personal information on the web, so by providing a secure and reliable network to your website you’re making your audience feel more at ease. It also keeps the cost of infrastructure down and ensures your bandwidth is able to handle your needs.

Mobile users need to be your first priority when trying to reach your audience. With these strategies in place, you can allow the culture of mobile sharing to do some of the legwork for you. Technology and social media become faster and more intuitive every year, so by keeping a few central issues in mind, you can capitalize on each new opportunity that mobile platforms provide. Successful mobile marketing comes from putting mobile efforts first, and you’ll see better numbers in the years to come.

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