With technology constantly changing, it is a challenge to stay on top of digital marketing trends. You may have read about SEO, but who has time to learn more than what these acronym stands for? We’re here to help you sort out what SEO is and give you some tips to help find the right Search Engine Optimization provider for your disaster restoration company.
SEO, otherwise known as Search Engine Optimization, is the process that is used to make sure your website appears in a search engine’s organic (free) search results, and ideally on the first page of Google results for searches that people would use to shop for restoration services. The main goal of SEO is to drive more people to your website for free. For instance, if someone search for “water extractions service in NYC” in Google and you own a Manhattan-based company that specializes in water damage repair, you want your website to appear as close to the top of the page of search results as possible.
Tips on Finding the Best SEO Company for Your Restoration Business
If you’ve been thinking about incorporating SEO into your marketing plan, the first step is to find several well-respected SEO companies to interview. The huge range of rates firms charge may surprise you. If the first quote is really high, don’t assume there isn’t a service out there that can affordably meet your restoration company’s needs. While you get what you pay for to a point, do not assume the most expensive SEO vendor is always the best fit for you.
If you find a company that can provide references that demonstrate a track record of delivering results for restoration clients, it’s likely they’ll be able to help your company, too. Take advantage of a free marketing consultation, if available, to learn how the SEO firm would help your specific business and to get a taste of what it would be like to work with them.
Do I Need SEO?
SEO can help restoration companies attract residential customers in need of your services, so consider investing in Search Engine Optimization services if you want to reach homeowners when they need help with fire, water or mold damage repair or reconstruction services.