As with many things you may purchase throughout your life as part of a business or personally, the adage “You get what you pay for” rings just as true with search engine optimization (SEO) services. There are lots of digital marketing agencies offering a range of SEO services that may or may not claim to get you to the first page of Google through their SEO services. By the way, if they’re guaranteeing they can do that, they’re wrong. However, when you’re spending part of your marketing budget on something, you want to know that you’re seeing an ROI. So, how much should you spend on SEO? The price tag you can expect for SEO services depends on a variety of factors.
What a company should be paying for SEO services is typically dependent on the following:
History – How long has your site been around? How long have you been in business? What have you been doing up until this point to help with SEO?
Goals – What are you trying to accomplish with SEO?
Other Efforts – Are there other marketing efforts that you have been doing alongside SEO?
Deadlines – How quickly do you need to improve your SEO?
In general, the size of your business directly correlates to the amount you should expect to spend for quality SEO services. Here’s what SEO typically cost for businesses of different sizes:
- Small local businesses should be paying at least $500-$1,000/month
- Medium companies with medium ambitions should be paying at least $1,000-$1,500
- Large companies with big ambitions should be paying at least $2,000/month
That being said, the more you invest into your SEO, website, and web presence, the more gains you will see, assuming that you pick a digital marketing agency using best practices for SEO. Cheap services are going to give you cheap results because they don’t have the time allocated to improve various components of your site. Agencies that aren’t charging you a fair amount for SEO are probably only spending a few minutes each month making minor tweaks to your site. That means you likely won’t see long-term gains or be able to consistently build your credibility.
While there is no perfect price for any client, you can use the chart above as a starting point for what you should expect to pay for SEO services. Additional time and effort mean more investment into your site and that’s how you beat competitors. SEO is more than just tracking keywords and minor website updates, it includes strategies like technical SEO, usability, content development and enhancement, backlink profile reviews and link building, local listing optimization, and social channel engagements to name a few. Google considers thousands of different factors when determining ranking, so if you haven’t been investing in your web presence there is no better time than now to start.
As the marketplace gets more and more competitive, businesses that have been investing in their SEO for longer periods will see the benefit of it. This is even more reason to make sure you are staying on top of your SEO game. SEO is not a set it and forget it service, it takes continuous investment into your site and your online presence to be successful. Quick and minimal SEO gains are not going to last long-term as algorithms change and businesses evolve. So, if you’re paying a cheap price for SEO services, you might be wasting your money.
In addition to SEO, a company really should be working on other marketing efforts to help build their online presence and engagement with their potential client base. That includes PR campaigns, email campaigns, paid advertising, social media engagement, and so forth. All your digital marketing efforts integrate and play off of each other to gain online credibility.
If you have questions about SEO, are looking for a digital marketing agency to help you out or want to know what kind of budget it might take to improve your web presence, contact us. We offer free marketing evaluations to let you know what you really need to succeed.