Marketing commercial real estate may seem like a daunting task as first, but once a clear marketing strategy is developed, it’s easier to put a plan into action. Content marketing, search engine optimization (SEO) and local advertising can make your successful real estate business even stronger. And if you think you have a nice web presence now, there is always more to do to maximize your online presence, reach more potential home sellers in your area, and increase your revenue.
Secure Your Online Home
Before you start thinking about a website, start searching for a domain name with a reputable company, like GoDaddy. If your company name is available, don’t hesitate to buy the domain now. The sooner you secure your .com domain name the better.
Invest in Original Content
It may be tempting to use a generic website template for commercial real estate, but having a website with little or no original content will not serve your business well. Investing in a professional website with unique content is a smart decision. Regularly adding original content to your site can help improve your search engine optimization, generate more organic leads and, in turn, help you grow your business faster.
Market to Specific Locations
Adding new content to your website is great, but are the right people reading it? Google analytics will help determine where your website visitors are from. If you are targeting business owners in the Philadelphia area, while it’s okay to have readers from the other side of the country or even the other side of the planet, you should focus on strategies that will help you reach people looking for commercial space locally. Carefully curating the content on your website will help you reach the visitors you want to find your commercial real estate website.
Keep in mind that commercial real estate marketing takes time, but with the right strategy, you will see results. You can increase the number of visitors to your website, get more relevant visitors and ultimately generate leads and leases.