Paying for a Premium SERP Spot While Your SEO Ramps Up

Paying for a Premium SERP Spot While Your SEO Ramps Up

Implementing a Search Engine Optimization (SEO) strategy for your website is extremely important for small and mid-sized businesses for many reasons.  Primarily, it’s one of the most budget-friendly marketing options. At little or no cost, it’s easy for businesses to...
SEO vs. SEM in Digital Marketing: What’s the difference?

SEO vs. SEM in Digital Marketing: What’s the difference?

“Want to improve your online presence? That’s easy, invest your marketing budget in SEO or SEM!” says the digital marketing expert to the business owner. If only it was that simple! While both of these digital marketing strategies aim to improve your search engine...
Vital SEO Factors That Should NEVER Be Missed

Vital SEO Factors That Should NEVER Be Missed

Digital marketers are always talking about the most important factors for search engine optimization. The truth is, there are more than 200 factors that are considered in regard to your visibility and rankings in search results; some are more important to address and...